Press Release ROI & Measurment Resources

Discover Business Wire’s resources for measuring the performance and ROI of your news releases. Learn how to track and analyze your public relations and investor relations campaigns, optimize your strategies, and demonstrate the value of your efforts.
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The New BusinessWire.com: A Smarter, Faster Way to Discover News

BusinessWire.com has a fresh new look! Explore the updated site designed to help journalists, PR professionals, and news readers access and share press releases and industry insights.
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From Click to ROI: Tips for Links in Your Press Release

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Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Webinars

Mastering Investor Relations Communications

Business Wire Blog Post: Leveraging Data to Amplify the Reach and Impact of Press Releases
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Leveraging Data to Amplify the Reach and Impact of Press Releases

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Measuring the Success and ROI of Your Press Releases

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AI in the Black Community

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Four Ways to Track PR Success During Conference Season

Guides

Optimize Your News Releases

Incorporating Keywords in Your News Release
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Incorporating Keywords in Your News Release

Webinars

Attributing Economic Results to Press Releases

Measuring Success: Three Metrics for PR Agency Employees
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Measuring Success: Three Metrics for PR Agency Employees

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