Business Wire to Host Webinar: “Maximizing the Impact of Global News Distribution”

SAN FRANCISCO--(BUSINESS WIRE)--Business Wire invites public relations, communications, and marketing professionals to join an expert-led panel discussion, “Maximizing the Impact of Global News Distribution,” on Thursday, June 12, 2025, at 10 a.m. PT / 1 p.m. ET.

From story crafting to global reach and results, master every step of international news distribution with insights from seasoned experts.

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Register now for this 60-minute virtual event. With insights from corporate planning, agency strategy, and media professionals, Business Wire’s webinar is designed to help communicators enhance their global strategy, build stronger connections with international media, and deliver measurable results.

Expert panelists include:

• Kelvin Chan, Business Writer, The Associated Press (London)
• Zoë Clark, Sr. Partner, Head of Media and Influence, Tyto PR (London)
• Natassia Culp, Global Corporate Communications Lead, Wasabi Technologies (US)
• John Lerch, Sr. Director, Global Marketing, Tigo Energy (US)

The conversation will feature real-world examples, actionable insights, and expert tips to help you craft messages that resonate across regions, spark journalist interest, and track the performance of your campaigns.

• Discovering the Story: Identify what’s truly newsworthy and align it with trends and regional interests.
• Drafting the Release: Build press releases with purpose—concise, compelling, and rich with assets.
• Planning the Global Strategy: Localize messaging with cultural and legal precision to drive relevance and coverage.
• Distribution & Media Relationships: Reach the right people through a targeted, multi-channel approach.
• Measuring Impact: Use meaningful analytics to track engagement, optimize strategy, and align PR with business goals.

Don’t miss this opportunity to optimize your international news distribution efforts. Register Now

About Business Wire

Business Wire, a Berkshire Hathaway company, has been the global leader in press release distribution and regulatory disclosure for over 60 years. Trusted by thousands of organizations worldwide, Business Wire provides innovative solutions to deliver news with accuracy, reach, and impact.

For more information about Business Wire, please email info@businesswire.com or call 888.381.9473. Subscribe to the Business Wire blog for communications industry trends and tactics delivered to your inbox, and follow Business Wire on X, LinkedIn, Facebook, and Instagram.