Maximize Your Reach. Master Your Message. Elevate Your Impact.
Join Business Wire for an insightful webinar on maximizing the impact of your news distribution. In this session, you’ll gain practical tips for engaging journalists, measuring success across different markets, and effectively communicating on a global scale. Whether you’re launching a new product, announcing major company news, or sharing financial results, this webinar will provide the strategies you need to stand out.
This information-packed discussion will help you:
- Adapt Your Approach: Master the art of effectively reaching the right audiences at the right time.
- Engage Journalists: Learn tips for capturing attention and driving coverage, no matter your industry.
- Stay Ahead of Trends: Hear the latest trends in global communication and learn how to tailor your messaging for diverse audiences.
- Measure Impact: Explore the metrics and KPIs that matter for different release types and regions, helping you showcase your results.
Don’t miss this opportunity to boost your news distribution strategy!
Meet the Panelists
Natassia Culp is an accomplished and innovative communications leader, focused on driving impactful strategies and fostering brand growth. With a sharp strategic mind and a passion for storytelling, Natassia has successfully integrated corporate communications for Wasabi across North America, Europe, and Asia, tailoring messaging to diverse markets while maintaining a global voice. Natassia was named a 2025 PR News Top Women in PR honoree for her work in crisis management, market expansion, and team mentorship.
Zoë Clark, Tyto’s first hire and a founding team member since 2017, has been instrumental in shaping the agency’s strategy and culture. With a journalistic mindset and strong storytelling instincts, Zoë ensures clients are part of timely, impactful conversations. Her experience spans agency and in-house roles, giving her both hands-on and strategic insight. Zoë leads accounts across sectors including data, AI, cybersecurity, and fintech, supporting clients from startups to global firms as they grow visibility and credibility in Europe.
John Lerch is the Sr. Director of Global Marketing at Tigo Energy, with 18 years of experience in the energy industry. He coordinates international campaigns and sales enablement for Tigo’s solar and storage solutions. John also manages Tigo’s website and customer-facing documentation, translated into 12+ languages, supporting solar deployments in over 100 countries.
Kelvin Chan has covered global technology from London since 2018 and is the creator of AP’s One Tech Tip series on personal technology. He previously covered Asian stories as AP’s Hong Kong-based business writer, and has also worked at Bloomberg, the South China Morning Post and the Globe and Mail.
Jerry brings 30+ years of delivering brand marketing success through identity, development, and campaign solutions to his role at Business Wire. Jerry’s creative solutions to brand challenges have helped companies in industries ranging from high tech to healthcare, oil and gas to food and beverage, consulting to consumer services. A former copywriter, his passion lies in bringing out the true essence of a brand and building highly effective language and storytelling frameworks that drive demand and fuel growth.
