Nail the Basics: Press Release Essential Checklist
Crafting a standout press release doesn’t happen by chance—it starts with a strong foundation. Whether you're announcing major news or building brand visibility, your press release should be clear, compelling, and designed to drive engagement. This checklist helps ensure every element works together to capture attention and deliver impact.
What You’ll Learn
Business Wire’s Press Release Essential Checklist walks you through the core components of an effective release, including:
- Headline tips that hook your audience at first glance
- Best practices for structuring your opening paragraph and summary
- Formatting strategies that improve readability and engagement
- Multimedia guidance to boost visual appeal and search performance
- SEO and keyword tips to improve discoverability
- CTA and contact details to drive action and facilitate follow-ups
Perfect for PR and communications professionals, marketers, and anyone responsible for writing or approving press releases, this checklist serves as a handy resource. Download Business Wire’s Press Release Template for a ready-to-use framework that complements the Press Release Essential Checklist and helps you structure your next announcement with clarity and impact.
Why It Matters
A well-written press release helps you earn coverage, build credibility, and drive engagement across channels. With this checklist, you’ll be equipped to write press releases that deliver results—whether you're targeting journalists, stakeholders, or customers.
