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Licensing (Sports)
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1Password and the Red Bull Racing Pepe Jeans Academy Programme Unveil Bespoke Livery by Female Canadian Artist Ahead of 2025 Canadian Grand Prix

TORONTO--(BUSINESS WIRE)--1Password and the Red Bull Racing Pepe Jeans Academy Programme unveil bespoke livery by female Canadian artist ahead of 2025 Canadian Grand Prix....
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High-Speed Thrills: Free Kinetic Wi-Fi to Fuel Fan Excitement at Stateline Speedway

JAMESTOWN, N.Y.--(BUSINESS WIRE)--Kinetic Business, a leading provider of business fiber internet solutions across the region, is proud to announce it will provide complimentary enhanced Wi-Fi for all spectators, crews and employees throughout Stateline Speedway to celebrate the track’s 69th season. Stateline Speedway is renowned for its thrilling races and vibrant atmosphere and will now be equipped with Kinetic's state-of-the-art, fiber-backed Wi-Fi for fans from areas across New York like Ja...
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Affinity Solutions Launches Live Sports Outcomes Metric, Fansactions™, EDO First to Market

NEW YORK--(BUSINESS WIRE)--Affinity Solutions, the leading consumer purchase insights company, today announced the launch of Fansactions™, a solution that connects fans and brands by providing unprecedented visibility into the relationship between sports media investment and consumer purchase behavior. Fansactions™ enables advertisers to directly see and measure ROAS for optimal, real-world outcomes by combining billions of deterministic online and in-store transactions with sports fan media co...
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The Dairy Alliance Brings Milk’s Got Game to the Plate for Biloxi Shuckers’ 10th Anniversary

ATLANTA--(BUSINESS WIRE)--The Dairy Alliance, a nonprofit organization funded by dairy farm families in the Southeast, is proud to serve as the presenting sponsor of the Biloxi Shuckers’ 10th Anniversary Game on June 6, 2025. The game, which also celebrates the return of the fan-favorite Biloxi Beach Chickens theme night, will be held at Keesler Federal Park in Biloxi, Mississippi, as the Shuckers take on the Montgomery Biscuits. “This partnership brings together our Alabama and Mississippi dai...
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BIG3 and iHeartMedia Announce Multiplatform Partnership

LOS ANGELES--(BUSINESS WIRE)--Today the BIG3 announced a partnership with iHeartMedia, the #1 audio company in the U.S., that will bring BIG3 games and content to new audiences through iHeartMedia’s expansive multiplatform network; and names iHeartRadio – the all-in-one digital music, podcasting and live streaming radio service – the audio home of BIG3 games. The league’s eighth season tips off on Saturday, June 14, 2025 in Chicago, IL at Allstate Arena at 4pm ET live on CBS with play-by-play o...
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Psycho Bunny étend sa présence dans le domaine du tennis grâce à un partenariat pluriannuel avec l'icône Andy Roddick

MONTRÉAL--(BUSINESS WIRE)--La marque de vêtements pour hommes Psycho Bunny est fière d'annoncer un partenariat pluriannuel avec l'icône du tennis Andy Roddick, renforçant ainsi la présence de la marque dans ce sport. La collaboration entre la marque populaire et le légendaire joueur de tennis américain permettra de faire connaître à un public international le style et le savoir-faire caractéristiques de Psycho Bunny. Plus tôt cette année, Psycho Bunny a fait ses premiers pas dans le monde du te...
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Psycho Bunny Expands Its Tennis Presence with Multi-Year Partnership With Icon Andy Roddick

MONTREAL--(BUSINESS WIRE)--Menswear brand Psycho Bunny is proud to announce a multi-year partnership with tennis icon Andy Roddick, further establishing the brand’s presence in the sport. The collaboration between the popular brand and the legendary American tennis player will bring Psycho Bunny’s signature style and craftsmanship to a global audience. Earlier this year, Psycho Bunny made its debut in the tennis world with a partnership featuring rising star Alexei Popyrin. Earlier this month,...
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U.S. Bank Named Official Banking and Wealth Management Partner of Premier Lacrosse League and Women’s Lacrosse League

NEW YORK--(BUSINESS WIRE)--The Premier Lacrosse League (PLL) and Women's Lacrosse League (WLL) announced today a multi-year partnership with U.S. Bank, establishing it as the Official Banking and Wealth Management Partner of both leagues. The partnership, which begins with the 2025 season launching May 30, represents a strategic investment in the growth of professional lacrosse. Additionally, U.S. Bank becomes the inaugural founding partner of the California Redwoods (PLL) and California Palms...
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Myles Garrett Rallies for Texas Ranchers at MLP Austin 2025 Pickleball Showdown

AUSTIN, Texas--(BUSINESS WIRE)--The Texas Ranchers, a premier Major League Pickleball (MLP) team, are set to host the highly anticipated MLP tour stop in America's pickleball capital, Austin, from May 23–26. Myles Garrett, NFL Cleveland Browns defense and team co-owner, is eager to see his MLP team take center stage at the Austin Pickle Ranch Memorial Day Weekend. Watch Myles Garrett Video Here The MLP Austin four-day event is expected to draw over 6,000 fans and features elite-level competitio...
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Aston Villa Football Club Officially Opens Flagship Store at Bullring Shopping Centre

BIRMINGHAM, England--(BUSINESS WIRE)--Aston Villa Football Club today officially opened its landmark retail store in Birmingham’s iconic Bullring shopping centre. This moment marks a bold step forward in the club’s continued commercial growth and ambition to position itself as a world-class organisation both on and off the pitch. The new 10,000-square-foot, two-floor retail space is now welcoming avid fans and shoppers alike. Celebrating the occasion with the launch of the 2025/26 away kit, the...