POTTERY BARN KIDS LAUNCHES DEBUT COLLABORATION WITH GLOBALLY BELOVED ENTERTAINMENT BRAND POKÉMON

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announced a collaboration with The Pokémon Company International to launch a new home and accessory collection featuring fan-favorite Pokémon. Since its debut in 1996, Pokémon has become a global phenomenon and one of the most popular and successful entertainment franchises in the world.

The new Pokémon & Pottery Barn Kids collection features some of the most recognizable Pokémon, including Pikachu, Jigglypuff and Eevee, on bedding, backpacks, lunch bags, accessories and décor. The Pokémon franchise’s enduring popularity spans generations, and the collection with Pottery Barn Kids features iconic designs for kids’ bedrooms, playrooms and accessories that appeal to the whole family.

“With a dedicated global fanbase, Pokémon has captured the hearts of millions,” said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Kids. “Partnering with such an imaginative brand allows us to create playful, design-forward pieces inspired by beloved Pokémon and crafted with quality to resonate with both kids and parents alike."

“Pokémon appeals to fans across generations, and many parents who grew up with the franchise are now sharing their love of Pokémon with their own kids and families,” said Amy Sachtleben, Sr. Director, Licensing and Promotions at The Pokémon Company International. “As a cross-generational brand, we’re always looking to develop new products that help Trainers of all ages express their fandom, making premium home retailer Pottery Barn Kids the ideal partner for adding a touch of Pokémon to anyone’s home or back-to-school gear.”

For more information, please visit www.potterybarnkids.com. Follow along on social @potterybarnkids and @pokemon.

ABOUT WILLIAMS-SONOMA. INC.

Williams-Sonoma, Inc. is dedicated to enhancing the quality of life at home and at all places our customers work, stay and play. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.

ABOUT POTTERY BARN KIDS

Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT POKÉMON

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.com

WSM-PR