KOHO Champions Culture and Progress as Lead Sponsor of MURAL Festival 2025

MONTREAL--(BUSINESS WIRE)--KOHO, the Canadian fintech, is proud to announce its role as lead sponsor at this year’s MURAL Festival, one of Montreal’s most iconic public art events. Taking place June 5 to 15 along the vibrant stretch of Boulevard Saint-Laurent, the 10-day festival will showcase mural art, live music, and curated activations celebrating community and creativity, with KOHO at the heart of it all.

KOHO’s partnership represents a bold statement about how challenger brands can meaningfully show up in culture. The company is stepping in to invest directly in the artists, experiences, and public spaces that help communities thrive. Through a custom-commissioned mural, immersive activations, and a range of free experiences for attendees, KOHO is helping make culture more accessible, and more visible, in real and lasting ways.

Central to the partnership is a new mural designed by Franco Égalité, a Montreal-based artist whose vibrant and emotional work has become a staple of the city’s urban landscape. The mural, commissioned by KOHO, will be unveiled during the festival, and will remain as a lasting tribute to the power of local talent and community expression.

“KOHO is proud to partner with MURAL Festival in a way that celebrates progress in all its forms,” said Patricia Geagea, Design Director at KOHO. “Like art, improving your finances isn’t about perfection—it’s about moving forward every day. From the mural to the music to the way people interact with us on-site, every detail has been designed to feel intentional, inclusive and full of possibility.”

Throughout the 10-day festival, KOHO’s immersive activation will be built around the theme “Spend, Save, Exhale.”

• SPEND: Festivalgoers can design their own KOHO cards on iPads using a curated colour palette and branded stickers. The most creative entries will be entered into a national contest—ten finalists will be chosen, and Canadians will vote on the top three. Each winner will receive $1,500 and see their card design featured in the KOHO app.
• SAVE: KOHO will offer free live portrait sketches during peak hours and invite attendees to contribute to a collaborative art wall reflecting on the question: “What’s progress to you?”
• EXHALE: Indoor and outdoor relaxation zones will provide cozy seating and moments of calm amid the buzz, turning festival time into recharge time.

KOHO is also programming the Milton Stage with a lineup of live performances and will co-host the official opening cocktail alongside MURAL, welcoming media, creators and community leaders. These elements reinforce KOHO’s approach: showing up not just with brand presence, but with real cultural value.

"MURAL is proud to welcome KOHO as the presenting partner of the 2025 edition of the Festival,” said Pierre-Alain Benoit, General Manager at MURAL. “Innovation, accessibility, and openness are values deeply shared by both organizations, making this a perfect match. We’re excited to build meaningful cultural initiatives together for our community—today and into the future."

KOHO’s sponsorship of MURAL Festival reflects the brand’s broader mission to make money management simpler, smarter, and more human. With tools like spending insights, cashback and savings goals, and no hidden fees or fine print, KOHO is changing the way Canadians engage with their finances.

KOHO invites Montrealers and visitors alike to experience a celebration of art, access and shared progress. To learn more about KOHO’s presence at the festival and explore this year’s programming, visit muralfestival.com.

About KOHO

KOHO is one seamless platform for making money progress. Founded in 2014, we are a forward-thinking fintech company dedicated to financially empowering a generation of Canadians. With a Mastercard and innovative tools, we provide our users with the ability to earn, spend, borrow, build credit, and budget—all in one convenient app.