Lithos Carbon Appoints Rob Hranac as Chief Operating Officer to Scale Enhanced Rock Weathering Operations
Lithos Carbon Appoints Rob Hranac as Chief Operating Officer to Scale Enhanced Rock Weathering Operations
SAN FRANCISCO--(BUSINESS WIRE)--Lithos Carbon, the leader in permanent carbon capture through enhanced rock weathering, today announced the appointment of Rob Hranac as Chief Operating Officer. Rob brings extensive experience in technology and operations, having recently served as CEO of Pattern Ag, where he led the development of advanced soil analysis solutions for agriculture in the United States and Brazil.
"Rob's unique combination of deep tech expertise and hands-on agricultural experience makes him the ideal leader to scale our operations," said Mary Yap, CEO of Lithos Carbon.
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In his new role, Hranac will focus on scaling Lithos Carbon's operations as the company expands its enhanced rock weathering deployments across farmland nationwide in the United States. He will spearhead the development of the industry's leading technology platform for carbon capture measurement and optimization.
"Rob's unique combination of deep tech expertise and hands-on agricultural experience makes him the ideal leader to scale our operations," said Mary Yap, CEO of Lithos Carbon. "His track record of building complex operational systems and delivering innovative solutions to farmers will be invaluable as we accelerate our mission to capture gigatons of carbon while improving soil health and crop yields."
"I joined Lithos because they are the clear leader in enhanced rock weathering sales, delivery, and quality," said Hranac. "The company's rigorous scientific approach, combined with their commitment to farmers and proven carbon capture results, positions them uniquely to scale this critical climate solution. I'm excited to help build the operational excellence and technology platform needed to deploy enhanced rock weathering at the gigaton scale."
Previously, Hranac served as Chief Technology Officer at EarthOptics, where he helped build the largest technology platform for measuring soil organic carbon in the US, and as Chief Operating Officer at Swift Navigation, where he helped scale up centimeter-accurate GPS technology for autonomous vehicles. His background includes extensive experience in analytics and automation technologies. Hranac holds an MS in Civil and Environmental Engineering from UC Berkeley and a BS in Electrical Engineering from Boston University.
Lithos Carbon partners with farmers to apply crushed basalt rock dust to agricultural fields, where it naturally captures carbon dioxide from the atmosphere while providing essential nutrients to crops. The company's proprietary machine learning algorithms optimize application strategies for both carbon capture and crop yields, backed by research from Yale University and Georgia Institute of Technology.
About Lithos Carbon
Lithos Carbon is pioneering permanent carbon capture through enhanced rock weathering on farmland. By applying basalt rock dust to agricultural fields, Lithos helps farmers improve soil health and crop yields while permanently removing carbon dioxide from the atmosphere. The company's science-backed approach and proprietary technology platform enable accurate measurement and optimization of carbon capture at scale. To learn more, visit www.lithoscarbon.com.
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