Forge Launches GameLink and PayLink, a Link-in-Bio with Payments Built for Games

SAN FRANCISCO--(BUSINESS WIRE)--Forge, the leading platform for community-driven game marketing and engagement, announced Forge GameLink and PayLink today, a groundbreaking Link-in-Bio product purpose built for game studios and publishers. Building on Forge’s mission to empower game developers and foster direct connection with players, GameLink provides a centralized hub for any game to connect purchase, content, community, and launch a direct-to-consumer experience within minutes.

Forge PayLink enables any game developer to link out from their existing in-app purchase flow and seamlessly integrate payment processing, without disrupting the checkout process. Additionally, games can feature their SKUs directly on their GameLink. Game developers can use PayLink to increase their revenue by up to 35% with just a few minutes of integration.

“In today’s fragmented digital landscape, it’s critical for game developers to have a unified direct to consumer presence,” said Kun Gao, Co-Founder & CEO of Forge. “Forge GameLink provides that essential hub, connecting players to all vital aspects of a game’s ecosystem in one place that’s simple to manage and PayLink enables easy mobile payment processing that boosts any game’s existing revenue within minutes.”

Unlike traditional game websites which serve as static landing pages, Forge GameLink offers developers and publishers the ability to create dynamic, customizable and easily managed Link-in-Bio style landing and community hub for their game. Forge GameLink is integrated into the recently announced Forge Direct suite, enabling a seamless upgrade path to a full featured customizable community portal complete with quests, loyalty rewards, and direct-to-player commerce.

Additionally, games can directly list SKUs on their Forge GameLink for purchase. Mobile games can link to their SKUs via PayLink to seamlessly provide support for existing MOR and alternative payment options within their existing in-app checkout experience. By providing direct payment processing options, games can boost revenue and provide increased retention through loyalty, rewards, and other incentives with the Forge platform.

Forge GameLink is taking community engagement to the next level by offering a powerful tool that streamlines how players discover and interact with their favorite games. This includes the ability to link to all popular social and community platforms, directly feature game purchase options such as Steam, showcase game trailers from YouTube, create FAQs, countdowns, and more.

Forge GameLink and PayLink are free. Games have the choice to upgrade to the Pro tier, which unlocks the ability to host GameLink on their own domain or subdomain, access to additional analytics, and advanced customization options.

Getting started is fast and easy, and can be set up by game teams within minutes at https://build.forge.gg/.

About Forge

Since launching in late 2023, Forge has partnered with hundreds of games, helping studios boost discovery, retention, and engagement through more than 25 million completed quests. Now, with Forge GameLink, Forge provides a centralized hub for any game to connect purchase, content, community, and launch a direct-to-consumer experience within minutes.

Founded by gaming pioneer Dennis “Thresh” Fong, Crunchyroll founder Kun Gao, and Cyence founder George Ng, Forge originated as a project within GGWP, an AI-powered game moderation platform that the team launched in 2020, Forge’s mission is to make user acquisition and community engagement accessible and effective for all developers, enabling them to focus on creating amazing games.

The platform launched in late 2023 with an $11 million seed funding round, co-led by Makers Fund, BITKRAFT Ventures, and Animoca Brands. Forge’s existing investors include industry-leading strategics such as Griffin Gaming Partners, Riot Games, and Sony Innovation Fund. Forge’s angel investors include gaming industry leaders Riot Games founder Marc Merrill, Twitch founders Emmett Shear and Kevin Lin, TSM founder Dan Dinh, Kabam founders Kevin Chou and Holly Liu, YouTube founder Steve Chen, Krafton CEO CH Kim, former Discord CMO Eros Resmini (The Mini Fund), and ESL founder Ralf Reichart.