Blain’s Farm & Fleet Honored Nationally for Excellence in Customer Loyalty and Marketing

JANESVILLE, Wis.--(BUSINESS WIRE)--Blain’s Farm & Fleet was recently recognized with multiple national awards for its leadership in customer loyalty and marketing innovation, highlighting the retailer’s commitment to delivering personalized, value-driven experiences.

At the 2025 Loyalty360 Expo, Blain’s earned top honors in several major categories:

• Best in Class – Customer Centric Brand
• Best in Class – Loyalty Program Design
• Platinum – Co-Brand/Private Label Credit Card Offerings
• Silver – Offer, Incentive, and Reward Design

These awards spotlight the strategic use of customer data and feedback to continuously enhance the Blain’s Rewards program, powered by SessionM, a Mastercard company. The program integrates in-store and online experiences with exclusive benefits and a user-friendly design.

“We’re incredibly honored by these awards because they reflect our team’s focus on creating truly personal, valuable experiences for our neighbors,” said Aly Blawat, Blain’s Farm & Fleet’s Senior Director of Customer Strategy. “These recognitions validate that we’re listening to our customers and building programs that make a difference in their everyday lives.”

A 15% year-over-year increase in online loyalty participation further reflects the growing strength of Blain’s program.

The Loyalty360 Expo is the leading conference for brands committed to building lasting customer relationships. Loyalty360’s board and conference attendees vote on awards.

Blain’s was also recognized with the 2025 Heptagon Award for Best Email Campaign at Optimove Connect for its “Puppy Stream” campaign—a 10-touchpoint series designed for new puppy owners.

Blain’s Farm & Fleet is on a roll. Over the past year, the company has also received:

• 2024 USA Today – America’s Top Retailers & Customer Service Champions
• 2024 Newsweek – Best Online Shops (fourth consecutive year)
• 2024 Forbes – America’s Best Large Employers (Seventh consecutive year)

From exclusive offers to personalized communications, Blain’s loyalty efforts reflect a deeper mission: meeting the needs of every customer.

About Blain’s Farm & Fleet

Blain’s Farm & Fleet is a specialty retailer with 45 locations throughout Illinois, Iowa, Wisconsin, and Michigan. This Modern General Store remains steadfast in its commitment to offering customers high-quality products, competitive prices, and reliable service. Visit http://www.farmandfleet.com or download the Blain’s Farm & Fleet mobile app.

In addition to high-quality products with the Blain’s Farm & Fleet brand name, they carry top-rated brands, including:

• Clothing: Ariat, Carhartt, Dickies, Under Armour, Columbia, Levi's, Wrangler, Kuhl, WorkNSport
• Footwear: Skechers, Puma, Keen, Ariat, Asics, New Balance, CAT, Carhartt, Hey Dude, Sorel, TimberlandPro, Crocs
• Tools & Hardware: DeWalt, Milwaukee, Stanley, Craftsman, Hobart
• Paint & Supplies: Benjamin Moore, Valspar, MinWax, Rustoleum, Graco, Purdy
• Automotive: Pennzoil, Valvoline, Mobil 1, Mystik, Fram, Prestone, Sea Foam, Meguiar’s
• Tire & Auto Repair Service: Michelin, Goodyear, Cooper
• Sporting Goods: Realtree, Scent Blocker, Yeti, Coleman, Rapala, Plano, St. Croix, Browning, Winchester
• Home & Housewares: KitchenAid, Cuisinart, Keurig, T-Fal, Lodge, Dyson, Calphalon
• Pet Department: Purina, Blue Buffalo, Hill's Science Diet, Iams, Canidae, Taste of the Wild, Kong, Greenies, Diamond, Eukanuba
• Agriculture: King Kutter, Nutrena, Behrens, Guardian, Manna Pro, Ware, Weaver Leather, Agrimaster
• Lawn & Garden: Scotts, Miracle-Gro, RoundUp, Fiskars, Weber, Char-Broil, Estate
• Outdoor Power Equipment: Troy-Bilt, Cub Cadet, Briggs & Stratton
• Electrical & Plumbing: Reliance, GE, Southwire, Whirlpool, Klein, Superior, JMF, BestAir