Fi Unleashes the World’s First AI-Powered Smart Dog Collar, Built for Real-Time Health and Behavior Detection

NEW YORK--(BUSINESS WIRE)--Fi, the leader in smart pet technology, today announced the launch of its newest product: Fi Series 3+, the world’s first AI-powered collar engineered to transform how dog parents understand and care for their dogs. Series 3+ delivers real-time behavioral and health insights — from activity and sleep to new AI detection for scratching, licking, barking, eating, and drinking — unlocking a new era of intelligent, proactive dog care.

With twice the GPS sensitivity for faster, more accurate tracking, and a new Apple Watch integration, Fi’s Series 3+ is the most advanced device on the market. The Series 3+ provides a window into everything dog parents want to know about their dogs: what their dogs are doing even when they are not watching.

The AI powering Fi Series 3+ is the result of more than two years of technological innovation and field testing, and a pet tech advancement more than a decade in the making. Built on behavioral data from Fi training centers, Fi studied hundreds of dog breeds in real life environments to train its AI on the largest collection of dog data in the world. As a result, the Series 3+ captures subtle, meaningful changes in a dog’s behavior with 80% accuracy, and translates these into data and trends dog parents can track from Fi’s mobile app.

“Our technology is pushing the limits of what your dog’s collar can do,” said Jonathan Bensamoun, Founder and CEO of Fi. “Series 3+ is the first dog wearable that can accurately pick up behaviors like barking, licking, scratching, eating, and drinking – everyday changes that tend to go unnoticed but can signal important health markers. With Series 3+ we are also releasing our best GPS yet, which can make the difference between life and death if your dog escapes.”

“One of the biggest challenges we face as veterinarians is when dog parents bring their dogs in only after a small issue has turned into something serious,” said Dr. Jeff Werber, D.V.M. “Fi Series 3+ gives owners the ability to spot subtle changes in their dog’s behavior — whether it’s a drop in activity, changes in drinking, or increased scratching. That means dog parents can catch potential health issues before they become visible, critical, or irreversible. It’s a game changer for proactive care.”

What’s New with Fi Series 3+: Smarter Behavior Detection, Powered by AI

Fi Series 3+ uses proprietary AI trained on real-world data from thousands of dogs to provide dog parents with insights into patterns that may be symptoms of health or wellness issues.

• New Behavior Tracking: In addition to steps and sleep, Fi Series 3+ now tracks barking, licking, scratching, eating, and drinking to detect trends and irregularities over time.
• Improved GPS Tracking: An upgraded GPS with double the signal sensitivity delivers faster, more accurate location tracking – even in rural and low connectivity areas.
• Apple Watch Integration: Dog parents can check their dog’s location and activity right from their wrist and experience the same interactivity and intelligence of their mobile app.
• Smart Documents: A new feature within the app, Fi uses AI to analyze uploaded documents, like vet records, bills or insurance documents, to add context to your dog’s health data.

Superior Design & Comfort

Series 3+, which is so slim it’s suitable for 24/7 wear, is available in four colorways (yellow, blue, gray, and pink), and is compatible with hundreds of Fi Makers designs for added personality. Like previous models, it’s built to last, with a durable, waterproof design and a battery life that can hold a charge for up to three months.

Pricing & Availability

Fi Series 3+ is available starting June 2nd at tryfi.com and rolling out to third-party retailers like Amazon, Costco, and Chewy over the coming weeks. The Fi membership is priced as low as $14/month and includes a Series 3+ kit, a value that will continue to increase as new AI-powered features and updates roll out over time.

About Fi

Founded by Jonathan Bensamoun and Loren Kirkby in 2017, Fi builds cutting-edge technology to elevate the relationship between dog parents and their dogs. Since launching the first GPS-enabled tracking collar in 2019, Fi has empowered millions of dog parents with insights about their dogs’ whereabouts and behavior. Allowing dog owners to locate their dogs from anywhere in the world, Fi has saved thousands of dogs' lives by providing real-time escape notifications and accurate GPS tracking to dog parents. The Fi smart collar also enables parents to monitor the health of their dogs and compare their activity to other dogs on the Fi network. With Fi, dog parents make sure their best friends live their best lives. For more information, visit tryfi.com.