-

Three Indulgent Flavors, One Big Launch: Pillsbury Introduces BIG COOKIES Cookie Dough

New ready-to-bake dough delivers warm-from-the-oven comfort in S’mores, Chocolate Chunk Salted Caramel and Double Chocolate Cherry – so any day can be a cookie day.

original Pillsbury debuts new refrigerated BIG COOKIES cookie dough for bakery-style cookies.

Pillsbury debuts new refrigerated BIG COOKIES cookie dough for bakery-style cookies.

MINNEAPOLIS--(BUSINESS WIRE)--Forget waiting for the weekend or a special occasion — Pillsbury is making every day a cookie day with the debut of Pillsbury BIG COOKIES, a new line of refrigerated cookie dough that makes bakery-style cookies fresh at home whenever the cravings hit.

More than three times the size of Pillsbury’s classic cookie size, BIG COOKIES cookie dough is packed with indulgent, satisfying flavor that can be baked up in 17-21 minutes. The new lineup features three varieties available in six-count packs, sprinkled with delicious ingredients that are full of taste and texture:

  • S’mores: Loaded with gooey marshmallow pieces and chocolate chunks for campfire-inspired bliss
  • Chocolate Chunk Salted Caramel: Swirls of sweet caramel and melty chocolate in a buttery-rich cookie
  • Double Chocolate Cherry: A decadent mix of rich cocoa and bursts of tart cherries

“Larger, bakery-style cookies are trending right now, so we knew it was time to bring those big flavors home,” said Michelle Odland, Business Unit Director for Pillsbury. “Perfect for anytime indulgence, Pillsbury BIG COOKIES help you fulfill a craving within minutes. No lines. No delivery fees. Any day of the week. Just warm, delicious cookies straight from your oven.”

Like all Pillsbury cookie dough, these treats are Safe to Eat Raw so you can enjoy them baked or right out of the pack. All three flavors of the new Pillsbury BIG COOKIES cookie dough will be available at Walmart in May and roll out to retailers nationwide this summer for an MSRP of $5.99. Get baking and follow @Pillsbury on Instagram and Facebook.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

Contacts

General Mills
763-764-6364
media.line@genmills.com

Edelman
Ali Barzyk
ali.barzyk@edeman.com

Industry:

General Mills

NYSE:GIS
Release Versions
English

Contacts

General Mills
763-764-6364
media.line@genmills.com

Edelman
Ali Barzyk
ali.barzyk@edeman.com

More News From General Mills

General Mills Gives Its Cereals and Mascots a Heroic Makeover with Marvel Studios’ “The Fantastic Four: First Steps”

MINNEAPOLIS--(BUSINESS WIRE)--General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special series of cereal boxes inspired by Marvel Studios’ “The Fantastic Four: First Steps,” in theaters July 25. A limited run of replica Lucky Charms cereal boxes — resembling those seen in the film — will also be released as part of the collaboration in July. “This collaboration unites two iconic universes together, our beloved cereal mascots like B...

Cinnamon Toast Crunch and Pit Viper Unleash Epic Cereal-Inspired Sunglasses, Just in Time for Summer

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It’s a crunchy collision of fashion and flavor made for fans who crave bold style — complete with spoon-shaped earpieces! "We asked ourselves, ‘What if your favorite cereal became your favorite accessory?’ and Pit Viper helped us make it happen,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. “This pa...

Answering Overwhelming Demand from Fans, Gushers Finally Drops First-Ever All Blue Pack

MINNEAPOLIS--(BUSINESS WIRE)--For years, Gushers fans have made one thing clear: they’re obsessed with the blue ones. They’ve begged. They’ve posted. They’ve even sorted them by hand. Now, Gushers is finally making dreams come true with the launch of Gushers All Blue — the first-ever box featuring only blue Gushers, available nationwide starting this month. Alongside the return of fan-favorite vibrant Blueberry Grape, the Gushers All Blue pack also introduces Sour Blue Raspberry, a brand-new fl...
Back to Newsroom