U.S. Private Label Food Market Insights 2025-2030 with Exclusive Data on 35+ Vendors - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "U.S. Private Label Food Market - Focused Insights 2025-2030" report has been added to ResearchAndMarkets.com's offering.

The U.S. Private Label Food Market was valued at USD 145.63 billion in 2024, and is projected to reach USD 283.36 billion by 2030, rising at a CAGR of 11.73%.

The U.S. private label food market report consists of exclusive data on 36 vendors. The market is highly competitive with a diverse set of players vying for market share and consumer attention. Private label brands often compete on price, offering products at lower prices than national brands. Retailers in this market are heavily investing in improving the quality of their products to close the gap between national and private-label brands. They are focusing on introducing innovative new products to differentiate their offerings, which helps them cater to a wider consumer base. Companies in this market are also focusing on effective packaging and marketing strategies to build strong private label food brands. This approach helps improve customer loyalty to the brand.

The South region accounts for the largest share and shows the highest growth in the U.S. private label food market, driven by rapid population growth, a strong presence of regional chains, a growing Hispanic population, and a large number of single-family homes. Retailers like Walmart, headquartered in Arkansas, have a strong presence in the South and are focusing on expanding their private-label product lines, which contributes to the region's growth. Florida, North Carolina, Georgia, and Texas are the major states contributing to the private label food market in this region. States like Florida and Texas offer lower living costs and more economic opportunities, attracting new residents. As a result, there is a high demand for food overall. The demand for prepared foods is rising significantly in this region due to consumers' busy schedules and their preference for convenience.

MARKET TRENDS

Shift Towards Plant-based Food

Shift towards plant-based food is a significant trend in the U.S. private label food market and is driven by several factors including growing demand for wellness & health, product innovations, sustainability, increased dietary needs & preferences, cost advantage of plant-based private-label food, and introduction of allergen-friendly and clean-label plant-based products. The awareness about the environmental, ethical, and health benefits associated with plant-based diets has increased across the U.S. Many consumers are seeking vegan, vegetarian, or flexitarian diets due to environmental, ethical, or health concerns. This rising demand for dietary food preferences increases demand for plant-based options.

Premiumization in Private Label Food

Premiumization in private label food is a significant trend in the U.S. private label food market. It is driven by several factors including growing demand for high-quality & specialty products, shift in consumer perception, profit margins for retailers, retailer's premium private label brands, increased competition with national brands, and increased demand for experiencing unique food from consumers. Due to the high disposable income, people are willing to pay more for premium private-label food which is made up of high-quality ingredients, rival restaurant quality, and unique flavors. The companies are focusing on matching or exceeding the quality of national brands. Retailers are investing more to increase the quality of private-label food offerings. They are focusing on closing the gap with national brands in terms of quality and taste.

MARKET DRIVERS

Surge in Demand for Packaged Food

The surge in demand for packaged food is a significant driver in the U.S. private label food market. It is driven by several factors including changing consumer lifestyles, shifting preferences for convenience & economic pressure, heath-conscious choices in packaged foods, innovations in packaging, growing e-commerce adoption, and affordability. The demand for hygiene packaging is growing significantly in the U.S. market. People are becoming more aware of the importance of food safety, especially after the COVID-19 pandemic. Packaged food protects from contamination by moisture, air, and bacteria. It helps to extend the shelf life of food and lowers the risk of foodborne illnesses.

Advancements Shaping the Future of Private Label Food

Advancements are a major driver shaping the future of the US private label food market. It is due to product innovation, packaging advancements, technology-driven personalization, digitization & e-commerce, ethical practices & sustainability, ingredient innovation, and increased focus on specialty foods. Technologies like reusable pouches and time-temperature indicators can improve food safety and offer convenience to consumers. Busy lifestyles are driving the demand for portion-controlled and convenient meals, for small or single households. The consumer preference for clean-label products with minimal processing and recognizable ingredients is growing significantly. The meal kits having pre-portion with recipe instructions are gaining traction in the U.S. market. It offers a semi-homemade cooking way to save time and maintain the cooking hobby.

INDUSTRY RESTRAINTS

Availability of Alternatives

The availability of alternatives is a major challenge in the U.S. private label food market. The private-label food companies face stiff competition from various alternatives such as specialty brands, national brands, etc. The national brands have stringer consumer trust and quality, often making them the first choice for many shoppers. The extensive budget for marketing allows the national brands to dominate advertising, promotions, and shelf space which can overshadow private-label products. Many retailers offer their private-label brands which is creating competition within the private-label category.

KEY TAKEAWAYS

• By Product: The dairy product segment holds the largest market share of over 25%. The segmental growth is driven by increased consumption of dairy products and increased demand for plant-based dairy alternatives.
• By End User: The B2C segment shows the highest growth of 11.89%. The B2C segment has seen a rising consumer acceptance of private-label products.
• By Age Group: The age group between 35 to 64 segment holds the largest market share. The high disposable income of this age group drives the demand for premiumization in private-label food options in the U.S. market.
• By Region: The South region accounts for the largest share and shows the highest growth in the U.S. private label food market, driven by rapid population growth and the strongest presence of regional chains.
• Growth Factor: The U.S. private label food market is set to grow due to increased demand for dairy products and a surge in demand for packaged food.

Key Vendors

• Aldi
• Amazon
• Conagra Brands, Inc.
• Costco Wholesale Corporation
• Kroger
• Target Brands, Inc.
• The Hain Celestial Group, Inc.
• The J.M. Smucker
• TreeHouse Foods Inc.
• Walmart

Other Prominent Vendors

• Ahold Delhaiz
• Albertsons
• Berner Food & Beverage, LLC
• Bimbo Bakeries USA
• B&G Foods, Inc.
• Dairy Farmers of America, Inc.
• Dollar General
• Engelman's Bakery
• Giant Eagle
• H E B, LP
• Hormel Foods Corporation
• Hy-Vee, Inc.
• LACTALIS
• LiDestri Foods
• Lidl
• Maple Leaf Foods
• McCormick & Company, Inc.
• POST HOLDINGS, INC.
• Publix
• Southeastern Grocers
• Tyson Foods, Inc.
• UNFI
• United Foods International (USA), Inc.
• Walkers Fresh Foods
• Wegmans Food Markets
• WinCo Foods

For more information about this report visit https://www.researchandmarkets.com/r/3ecd8q

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