Toshiba’s ELERA® Commerce Platform Honored as “Commerce Experience Management Platform of the Year” by RetailTech Breakthrough Awards

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--The ELERA® Commerce Platform by Toshiba Global Commerce Solutions is being recognized for its innovation and impact on the retail industry as the “Commerce Experience Management Platform of the Year” in the 3^rd annual RetailTech Breakthrough Awards program. The awards are conducted by RetailTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout retail technology companies, products and services around the globe.

The ELERA® Commerce Platform is redefining how retailers approach transformation. This recognition from RetailTech Breakthrough is a testament to the platform’s industry-shaping impact and our ongoing commitment to retail innovation.

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The future of store innovation hinges on modularity with 44% of retailers seeking to reduce time-to-market for new in-store technology and a 73% improvement rate through modern tech stacks according to findings in the 2025 State of the Industry: Store Innovation report. Toshiba’s ELERA Commerce Platform is the first unified commerce architecture for cross-channel retailers. The fully composable, API-first retail platform empowers retailers of all sizes to innovate faster, eliminate integration bottlenecks, and create personalized, seamless shopping experiences that drive growth and customer loyalty.

“The ELERA® Commerce Platform is redefining how retailers approach transformation. Retailers using ELERA are shaping their own paths forward—creating the experiences their customers want, on their own terms, at their own pace. ELERA is giving retailers the power to innovate without limits, pivot in real time, and deliver frictionless, intelligent commerce that drives loyalty and propels growth,” said Rance Poehler, President and CEO, Toshiba Global Commerce Solutions. “This recognition from RetailTech Breakthrough is a testament to the platform’s industry-shaping impact and our ongoing commitment to retail innovation.”

ELERA provides a flexible, microservices-based architecture that enables retailers to deploy new capabilities without complex custom coding. The open platform seamlessly integrates with existing retail ecosystems, reducing friction across online, in-store, and mobile experiences. The solution also provides end-to-end retail operations management, simplifying the management of key commerce functions, including point-of-sale (POS), self-service, loss prevention, payments, loyalty, promotions, and advanced analytics. With over 550 APIs, ELERA allows retailers to tailor their systems to their unique needs while supporting third-party integrations across cloud services, operating systems, and hardware providers.

The ELERA® Commerce Suite, ELERA® Marketing Suite, and ELERA® Payments Suite work in harmony to orchestrate the entire commerce experience, ensuring a frictionless, personalized, and secure shopping journey for customers. The ELERA Commerce Suite is a modular commerce solution that enables retailers to deploy and scale POS, self-checkout, and customer engagement tools with ease. ELERA Marketing Suite is a multi-channel, enterprise solution deploying a wide variety of offers for personalized, cohesive customer experiences across different touchpoints. Additionally, the ELERA Payments Suite simplifies payments by utilizing a cloud-based payment platform providing transaction routing, central configurations, and reporting interfaces through a flexible and agnostic architecture.

“The ELERA Commerce Platform is not just another retail technology—it is a game-changer in modern commerce. Consumer expectations are evolving at an unprecedented pace, with retailers needing to continuously innovate to stay ahead. Yet, many struggle to implement agile, scalable, and cost-effective solutions that provide a frictionless commerce experience,” said Bryan Vaughn, Managing Director, RetailTech Breakthrough. “Unlike traditional, monolithic retail systems that require costly and time-consuming upgrades, ELERA is empowering retailers to create exceptional shopping experiences, drive innovation, and unlock new revenue opportunities through its modular, AI-driven, and scalable approach. That makes ELERA our choice for ‘Commerce Experience Management Platform of the Year!’”

The mission of the annual RetailTech Breakthrough Awards program is to spotlight and celebrate the global innovators who are transforming the retail technology landscape. The RetailTech Breakthrough Awards program conducts the industry’s most comprehensive analysis of standout leaders and technologies driving innovation and shaping the future of retail. This year’s program received thousands of nominations from more than 14 countries worldwide, reflecting the global momentum and impact of retail technology advancements.

About Toshiba Global Commerce Solutions:

Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs.

Visit commerce.toshiba.com and engage with us on:

LinkedIn - YouTube - Facebook - Instagram: @toshibacommerce

X/Twitter: @ToshibaCommerce

Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.

About RetailTech Breakthrough:

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the RetailTech Breakthrough Awards program is the premier awards and recognition platform devoted to honoring excellence in retail technology companies, services and solutions around the world. The RetailTech Breakthrough Awards provide public recognition for the achievements of retail technology companies and products in categories that include store management, digital displays, checkout automation, workforce tools, smart dressing rooms and more. For more information visit retailtechbreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.