Whitney Kidd, The Preiss Company Senior Vice President of Innovation and Technology, Named 2025 Woman of Influence by GlobeSt. in the PropTech Executive / Innovator Category 

RALEIGH, N.C.--(BUSINESS WIRE)--GlobeSt. Real Estate Forum has recognized Whitney Kidd, Senior Vice President of Innovation and Technology at The Preiss Company, as a 2025 Woman of Influence in the PropTech Executive / Innovator category—solidifying her as one of the most visionary technology leaders in real estate today.

GlobeSt. Real Estate Forum named Whitney Kidd, Senior Vice President of Innovation & Technology, The Preiss Company, as a 2025 Woman of Influence.

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This national honor places Kidd among a highly selective group of professionals redefining the future of the built environment. The award acknowledges her exceptional leadership in driving technological transformation, designing forward-thinking strategies, and pushing the boundaries of what’s possible in multifamily and student housing.

Over the past three years, Kidd has propelled The Preiss Company—and its technology subsidiary, IRIS Technologies—to the forefront of industry innovation, setting a new benchmark for tech leadership in real estate. Under her direction, IRIS has delivered over 250 high-impact consulting projects, driven enterprise-wide AI adoption across the Preiss portfolio, and led the company’s centralized data intelligence strategy. She also pioneered a groundbreaking R&D initiative introducing humanoid robotics into apartment communities. The pilot program, powered by a robot named D.O.N.N.A., marks a pivotal shift in how communities approach operational efficiency, leasing engagement, and the resident experience.

“Our organization is committed to shaping what’s next,” said Kidd. “At Preiss, we’re not just addressing today’s challenges—we’re creating the blueprint for the future of housing. Our mission is to deliver scalable, intelligent, and human-centered technology that transforms how teams operate and how residents live, connect, and thrive. By reimagining traditional consulting models and owner-supplier relationships, we’re delivering best-in-class technology solutions that generate meaningful results—both within our portfolio and across the industry.”

Under Kidd’s leadership, The Preiss Company has strengthened its position as a forward-thinking owner-operator committed to innovation at scale. In 2023, she launched IRIS Technologies as the company’s dedicated technology subsidiary—a bold move to formalize its internal innovation engine and extend that value to the broader industry. Since then, IRIS has emerged as a powerhouse in real estate technology, offering strategic consulting, hands-on R&D, and early-stage venture collaboration that accelerates the adoption of next-generation solutions across both the Preiss portfolio and external client assets.

Whitney is also a tireless advocate for women in business. She co-founded The W.Collective, a growing initiative championing policies and programs that support women’s advancement through paid family leave, fertility coverage, leadership access, and childcare support. A frequent keynote speaker and panelist, Kidd brings her expertise to national stages including NAA Apartmentalize, NMHC OPTECH, Interface Student Housing, Blueprint, and RETCON.

This honor from GlobeSt. reinforces Kidd’s reputation as a changemaker reshaping how the industry thinks about technology, leadership, and the future of living

About GlobeSt. Real Estate Forum’s Women of Influence

Each year, GlobeSt. honors women whose achievements have made a lasting impact on the commercial real estate industry. The Women of Influence awards spotlight exceptional talent across disciplines, including finance, development, asset management, and technology.

About The Preiss Company

Celebrating its 37^th year, Raleigh, North Carolina-based, The Preiss Company specializes in the development, acquisition and management of conventional multifamily and off-campus student housing. The company is ranked in the nation’s top 10 of the largest, privately held, student housing owner-operators. For more information, visit www.tpco.com.

About IRIS Technologies

IRIS Technologies is the innovation and technology subsidiary of The Preiss Company, focused on accelerating the adoption of transformative solutions across student and multifamily housing. Through strategic consulting, applied research and development, and early-stage venture collaboration, IRIS delivers scalable, intelligent, and human-centered technology that enhances operational performance and resident experience. The IRIS team has deployed over 200 projects across the U.S., including the industry's first humanoid robotics pilot. For more information, visit www.irisinnovates.com.