Candidly and Fiducius Announce New Effort to Enhance Fiducius’s Offerings With College Planning and Payment Tools

NEW YORK--(BUSINESS WIRE)--Candidly, the market’s leading AI-driven student debt and savings optimization platform has partnered with Fiducius, a top provider of financial wellness benefits. Through this collaboration, Fiducius will enhance its employee benefits platform by integrating select Candidly tools for college savings and private student lending.

This new relationship will enable Candidly to expand the impact of its solutions for planning and paying for college and, in turn, allow Fiducius to reach new employee populations. With the addition of Candidly’s student loan refinancing marketplace, the collaboration will drive more value for Fiducius users adjusting their student debt repayment strategy amid ongoing changes at the Department of Education.

"Through our partnership with Fiducius, we are thrilled to reach and enable a larger audience of hard-working Americans to save for college, minimize the debt taken out to finance higher education, and access the lowest cost of capital to cover the gap when needed,” said Laurel Taylor, Candidly CEO and Founder.

Fiducius will offer these key Candidly features:

• 529 Plan Finder: provides a comprehensive and interactive way for users to discover and compare tax-advantaged college savings plans.
• Private Student Loan Finder: helps users discover and compare top loan offers from a marketplace of private lenders.
• Student Loan Refinancing Finder: enables users to compare different lenders’ refinancing offers side-by-side to potentially find a lower interest rate or other more favorable terms.

"Rising college costs and numerous twists and turns in the student loan landscape underscore two of the most pressing financial wellness challenges faced by today’s workforce," noted Jim Zedella, President and CEO at Fiducius. "With Candidly, we can empower our users to tackle those challenges. And in doing that, we can reach new users, strengthen engagement, and ultimately secure better results for our customers.”

About Candidly

Candidly is an AI-driven student debt and savings optimization platform that addresses the full lifecycle of education expenses and empowers people to make simultaneous progress on paying down student debt and building wealth. Candidly partners with leading employers, financial institutions, and retirement services providers to embed its experience anywhere a user works, banks, or experiences financial services. Candidly is backed by leading venture capital and strategic investors including Altos Ventures, Breton Capital, Cercano Management, Impact Engine, Rethink Impact, Salesforce Ventures, Silicon Valley Bank, UBS, and Unum. For more information, visit www.getcandidly.com.

About Fiducius

Fiducius is a leading provider of employer-sponsored financial wellness benefits that empower individuals to take actionable steps toward long-term financial well-being. Through a powerful combination of expert support and digital engagement, Fiducius helps employees access personalized benefit pathways and savings opportunities—turning complex financial decisions into confident action.

Fiducius partners directly with employers to integrate its experience seamlessly into the workplace. By aligning with HR and benefits teams, Fiducius delivers a tailored experience that improves employee well-being, supports retention, and drives measurable outcomes across the workforce. Learn more at www.getfiducius.com.