Rujo Partners with Russell’s to Expand Foothold in Booming Western Wear Market

DALLAS--(BUSINESS WIRE)--Rujo Boots, a leader in exotic leather cowboy boots, is excited to announce a recent collaboration with Tampa-based retailer, Russell’s Western Wear. The partnership, facilitated by the Shopify Collective platform, allows Russell’s to easily integrate Rujo’s range of premium boots, accessories, and apparel into their platform and sell Rujo’s products to their customer base of Western wear enthusiasts.

“The Western fashion market is ripe with opportunity, and we’re eager to expand our reach in innovative, data-driven ways,” said George Baker, Operating Partner of Rujo Boots.

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With Western style resurging in popularity, the demand for high-quality, high-value boots is also on the rise. Handmade in León, Mexico from full grain and exotic leathers, Rujo’s unique range of men’s and women’s boots combine authentic craftsmanship and modern comfort. The brand’s growing assortment includes dozens of products slated to land during the end of the year and well into 2025, including exotic leather accessories, branded trucker hats, belt buckles, and pearl-snap shirts.

“The Western fashion market is ripe with opportunity, and we’re eager to expand our reach in innovative, data-driven ways,” said George Baker, Operating Partner of Rujo Boots. “We are confident that our partnership with Russell’s will bolster our mutual aims to support Western wear enthusiasts and drive profit."

Russell’s Western Wear is renowned for its curation of cowboy and work boots, accessories, and apparel. By leveraging the Shopify Collective platform, Russell gains real-time access to Rujo Boots’ existing product range and upcoming releases. The integration between the brands streamlines sales and order fulfillment processes.

“We are dedicated to creating an exceptional eCommerce experience for our customers,” said Israel Gonzalez, eCommerce Manager of Russell’s Western Wear. “We are excited to work with Rujo Boots, support their growing collection, and enrich our customer’s experience with new styles.”

About Rujo Boots:

Rujo Boots crafts premium and exotic leather boots, quality accessories, and refined Western apparel for the modern consumer. Designed in Dallas, Texas, and handmade in León, Mexico (the Cowboy Boot Capital of the World), Rujo's products are delivered directly to customer's doorsteps across the United States, providing high-value goods at a better price. Committed to quality and craftsmanship through production to customer communication, Rujo celebrates its community of enthusiasts who share their passion for Western wear and the confidence and comfort they discover in their purchases. Find out more at rujoboots.com.

About Russell’s Western Wear:

Russell’s Western Wear is a Western lifestyle business based in Tampa, Fla., offering boots, apparel, and accessories for men, women, and children. With nine locations throughout Florida, Russell’s has been family owned and operated since the 1960s. Russell’s now proudly serves boot lovers all over the contiguous United States through its online store Russells.com. To shop online and learn more about Russell’s Western Wear, visit russells.com, Facebook, and Instagram.