Award-Winning PR Agency Expands Operations to Southern California

Alpaytac Public Relations Brings its Brand-Building Expertise to Irvine, Calif.

CHICAGO--()--Alpaytac Marketing Communications/Public Relations, one of the most decorated award-winning agencies in the U.S., recognized for its strategic out-of-the-box PR campaigns and cutting-edge social media knowledge that builds powerful brands, has opened an office in Southern California. The new office, based in Irvine, Calif., will serve as the hub of the agency’s West Coast operations.

“We are thrilled to be representing PEAR Sports, one of the most innovative companies in the sports and fitness industry that is also based in Irvine”

Headquartered in Chicago with offices in New York, Tampa and now – Southern California, Alpaytac serves clients in more than 15 different industries and applies integrated strategic PR and social media campaigns that raise brand awareness.

Alpaytac and its Founder and CEO Huma Gruaz have been honored with numerous awards from leading industry publications such as the PR Daily 2012 Lifetime Achievement Award and the 2012 Bulldog Media Relations gold level award by Bulldog Reporter. In addition, PR News awarded Gruaz the 2010 Brand Marketer of the Year accolade and the 2011 PR Professional of the Year honorable mention, and recognized Alpaytac as a finalist for the “Small Agency of the Year” for three consecutive years.

“Having been recognized as one of the industry’s best PR agencies is a great honor and now California-based businesses will benefit from our branding-driven PR expertise. I am thrilled to be expanding our operations to this region,” said Gruaz. “We now have offices strategically located coast-to-coast to serve large multinational companies, regional organizations and local businesses.”

Alpaytac represents some of world’s most prestigious brands, such as the leading housewares manufacturer Euro-Pro, the founding client of the agency that has been with the company for more than eight years, and Turkish Airlines, one of the world’s largest and fastest growing international airlines recently named “Europe’s Best Airline” for the second year.

In addition, Alpaytac recently added Southern California-based PEAR Sports as a client. PEAR is venture-backed by Innovate Partners, a private investment company serving emerging growth companies that can deliver market-changing results. PEAR has developed game-changing digital audio workout gear that provides personalized coaching based on the user’s heart rate and fitness goals. The PEAR system is a smart personal coach capable of helping someone lose weight, tone up, run a 5k or complete a full marathon. The personalized and adaptable coaching includes hundreds of different workouts depending on the fitness goals of the individual.

“We are thrilled to be representing PEAR Sports, one of the most innovative companies in the sports and fitness industry that is also based in Irvine,” said Gruaz. “Their mind-blowing technology and gear provides personalized audio coaching that adjusts to your fitness level and we are looking forward to educating consumers and media alike about this brilliant technology that will change the way the world trains. PEAR literally puts a world-class running coach in your ear.”

“We’re incredibly pleased to re-unite with Alpaytac on PEAR Sports,” said Bob Allison, managing partner at Innovate and a PEAR Sports co-founder. “We have worked with the agency on a number of successful projects in the past, including the outstanding job they did for Ultimate Ears. We have confidence they’ll do a remarkable job with PEAR as well.”

Through the strategic PR programs, Alpaytac helped build Ultimate Ears into a successful brand by carrying the company’s innovations to the mass market. This newfound visibility was a factor in the company’s acquisition by Logitech in August 2008 for $34 million.

Alpaytac is also the company behind the highly successful MMA promoter Bellator which, thanks to its recent partnership with Viacom, airs live weekly events on SPIKE TV. Bellator is already one of the highest-rated programs on SPIKE, airing in 500 million homes in more than 110 countries worldwide.

The address of Alpaytac’s new office is 2030 Main Street, Suite 1300, Irvine, CA 92614. The new phone number is (949) 260-4905 and the new fax number is (949) 260-4906.

About Alpaytac

Alpaytac's team of elite professionals applies its collective expertise in publicity, integrated marketing, social media and digital marketing to a diverse set of clients in more than 15 industries. The firm has been awarded several accolades for their work from top PR industry publications such as PRWeek, PR News, Bulldog Reporter and PR Daily, among others. The firm is led by CEO Huma Gruaz, an accomplished PR/marketing expert who is a graduate of the Executive MBA program at Northwestern University’s Kellogg School of Management and a Magna Cum Laude graduate of Bryn Mawr College. For more information, visit


Michelle Mekky
(312) 245-9805 ext. 112