Direct Digital Tops the List of Fastest-Growing Privately Held Companies in Charlotte

CHARLOTTE, N.C.--()--Direct Digital, LLC, the developer and marketer of many leading wellness and nutritional supplements was recently recognized as the number one fastest-growing privately held company in the region by the Charlotte Business Journal. To qualify for the CBJ Fast 50 List, a business must be located in the Charlotte region, and have annual revenue of at least $1 million dollars in 2010. The ranks are based on formula reflecting dollar and percentage growth during a three-year period.

Founded by Brandon Adcock, Paul Reichelt and John Kim in 2009, Direct Digital owns many of the leading wellness and nutritional supplements on the market. These brands include Instaflex™ Joint Support, NUGENIX™ Natural Testosterone Booster, Lumiday™ Natural Mood Enhancement, and Luminite™ Natural Sleep Support.

“We are both excited and honored to be recognized as one of the fastest growing companies in the Charlotte area, said Brandon Adcock, co-founder and president of Direct Digital, LLC. “When we came together in 2009, we saw a significant opportunity in the marketplace to sell quality nutritional supplements to consumers. We didn’t know immediately it was going to be a success – but we knew we had created something special. And, all the indications of successful venture came very soon. We are proud that our primary focus is and has always been on customer service, and world-class research and development. Our initial launch product, Instaflex, has become one of the most popular joint support supplements on the market today.”

Since its inception, the company has grown rapidly and boasts a ‘Fast 50 winning’ three-year average growth rate of 691 percent. Direct Digital products are distributed throughout North America and internationally, including Canada and the Middle East. Its major retail partners include GNC, Rite Aid, and Vitamin World. Direct Digital products are also available online through,,,,,, and other select retailers.

About Direct Digital: Direct Digital, LLC, is based in Charlotte, NC, and Boston, MA and is a leader in the areas of product development and marketing within the health and wellness space. Direct Digital owns the NUGENIX™, Instaflex™, Lumiday™ and Luminite™ brands, which are distributed throughout North America and internationally, including Canada and the Middle East. For additional information, please visit


For press inquiries regarding Direct Digital, please contact:
Modern Message
Michael Prichinello, 646-369-4044