Missouri’s Lohr to Distribute Redneck Riviera Whiskey

PORTLAND, Ore.--()--Eastside Distilling, Inc. (NASDAQ: EAST), makers of craft spirits, announced today that Lohr Distributing Company, a leading spirits and beer distributor in Missouri, will distribute Eastside Distilling’s Redneck Riviera Whiskey in the state of Missouri. Lohr Distributing Company, which is also the exclusive distributor of Budweiser beer in St. Louis, Missouri, will distribute Redneck Riviera Whiskey through its standalone division, Lohr Wine & Spirits. Redneck Riviera Whiskey, developed with John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich, is a small batch whiskey with vanilla honey smoothness and a subtle finish that was launched in January 2018.

Lohr Wine & Spirits offers more than 1,250 brands of wine and more than 525 brands of spirits to all licensed accounts in the state of Missouri. Lohr’s highly trained and experienced sales staff specializes in tailoring product selection to fit the clients’ specific needs. It is expected that Lohr’s team will quickly gain market penetration for Redneck Riviera Whiskey.

Grover Wickersham, Chairman and CEO of Eastside Distilling, said, “Lohr Distributing Company has been a leading distributor of beer, wine and spirits in Missouri for more than 50 years and has a wealth of established relationships. We are pleased to work with Lohr and think they are the ideal launch partner to establish Redneck Riviera Whiskey in Missouri and get it on shelves as rapidly as possible. Lohr has a wealth of experience with the Missouri market, and they know their customers well. We look forward to working with Lohr.”

Redneck Riviera Whiskey was crafted by the famed distilling team at Eastside, including Travis Schoney and Mel Heim. Working over many months with input from John Rich and friends, the team painstakingly developed what Eastside and John Rich believe is a superb and easy-to-drink whiskey.

With the announcement of this agreement, Redneck Riviera Whiskey is currently available in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, North and South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, and Missouri. The list of states will grow as the product rollout continues.

About Redneck Riviera

Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s "Work Hard, Play Hard" brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon, since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

Contacts

Eastside Distilling
Steve Shum, 971-888-4264
CFO
inquiries@eastsidedistilling.com
or
Investors
Lytham Partners, LLC
Robert Blum, Joe Diaz or Joe Dorame
602-889-9700
east@lythampartners.com

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