Pantene and Priyanka Chopra Team Up to Encourage Others to #GoGentle in a Harsh World

Pantene Demonstrates that When Faced with Negativity, There is More Strength in Being Gentle than Being Harsh

CINCINNATI--()--(NYSE: PG) – Pantene, with the help of Brand Ambassador Priyanka Chopra, is encouraging people to take the gentler, and sometimes more difficult, approach of being kind in the midst of harshness. In today’s world, where a lot of conversations are happening online, harsh comments often outnumber and outshine the kind ones. To demonstrate the impact a positive voice can have versus a negative one, Pantene created a new video highlighting Chopra’s reactions to actual social media comments about her – both negative and positive. Pantene hopes to inspire women to use their inner strength to #GoGentle in the face of adverse interactions and encourage each other to rise above, and build others up.

“Favorite Actress in a New Television Series”

“The internet is one example of a place where people look for inspiration or encouragement, it shouldn’t be a place where being put down is the norm,” said Chopra. “I’m proud to partner with Pantene on the #GoGentle message and demonstrate to people that kindness takes more strength than anger or harshness. I’m honored to be working with a brand like Pantene that is recognizing this.”

Pantene is emboldening consumers to be kind in the face of negativity and help spread the message to #GoGentle in challenging situations. In addition to sharing the video of Priyanka, Pantene is equipping women with GIFs of Priyanka memes and emojis to encourage a #GoGentle response during difficult interactions online.

“Together with Priyanka, we want to encourage others to take a gentler approach in the sometimes-difficult world we all live in,” says Ilaria Resta, Vice President of Hair Care for North America at Procter & Gamble. “It’s a leadership style I try to bring to our team - strong leadership, through a more gentle and empowering approach. It’s an ethos we want to bring to life with Pantene, and to life with consumers.”

What is true for life is true for hair, which is why Pantene developed innovative products to take the harshness out of washing your hair. The new Pantene Pro-V Micellar Collection gently transforms fragile hair into strong strands, demonstrating there is more strength in being gentle than harsh with hair and beyond.

It’s your turn to #GoGentle by visiting Pantene’s YouTube channel to watch and share the full #GoGentle video and GIFs of Priyanka memes and emojis.

For more information, visit www.Pantene.com. To see upcoming exclusive content of Priyanka Chopra, follow Pantene on Instagram at https://www.instagram.com/pantene/ and Twitter at http://twitter.com/Pantene, become a fan on Facebook at http://www.facebook.com/PanteneNA and subscribe on YouTube www.youtube.com/Pantene.

ABOUT PANTENE PRO-V®:

Pantene Pro-V, is the world’s #1 hair care brand, with hair care collections to help provide women with their most beautiful, healthy hair. The current Pantene Pro-V offerings include: Breakage Defense, Beautiful Lengths, Classic Clean, Curl Perfection, Damage Detox Scalp Care, Daily Moisture Renewal, Full & Strong, Hydra Scalp Care, Ice Shine, Nature Fusion, Radiant Color Shine, Radiant Color Volume, Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly Relaxed, and Ultimate 10. The Pantene Gold Series Collection and the New Premium Micellar Collection. Powered by 70 years of experience, 200 scientists and partnerships with 11 leading independent hair doctors from around the world, Pantene’s Pro-V Formula works inside and out for beautiful hair rooted in true, lasting health.

ABOUT PRIYANKA CHOPRA:

Priyanka Chopra is a multifaceted personality and one of the most recognized and applauded talents in the world. Her foray into the entertainment industry began at the age of 17 when she won Miss India and went on to win Miss World the following year, a title that catapulted her to international stardom. In September 2015, Priyanka made her American TV acting debut as Alex Parrish on ABC’s hit drama ‘Quantico,’ making history as the first Indian actor to star as the lead of a TV drama series – Quantico is currently in its third season and has been licensed in 212 territories (excluding the U.S. and Canada), across 54 languages. In January 2016, Priyanka won a People’s Choice Award for her role in ‘Quantico’ in the category of “Favorite Actress in a New Television Series,” again making history as the first Indian actress to win a People’s Choice Award; and in April 2016 she was featured on the cover of TIME magazine’s coveted TIME 100 issue, as one of the Most Influential People in the world. With more than 54 million social media followers, and growing by the day, Priyanka is also committed to using her reach for good. Priyanka was named a global UNICEF Goodwill Ambassador, after serving as a National Goodwill Ambassador to India for 10 years. She is also a UN Foundation Girl Up Champion, and is involved in many efforts to protect children’s rights and promote the education of girls in India, including her namesake charity The Priyanka Chopra Foundation for Health and Education. Priyanka splits her time between NYC and Mumbai — but is quick to point out that she mainly lives on an airplane.

ABOUT PROCTER & GAMBLE:

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contacts

DeVries Global
JorDana Trani, 212-546-8514
jtrani@devriesglobal.com

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