Toyoda Gosei Wins Automotive News PACE Award

TROY, Mich.--()--Toyoda Gosei’s (TG) Integrated Driver Airbag Damper (IDAD) has won an Automotive News PACE Award. The award is a significant industry credential, honoring technology that sets a new standard for innovation and excellence in the automotive industry.

“We are honored to receive this prestigious award”

“We are honored to receive this prestigious award,” said Yoshiyuki Fujita, president of Toyoda Gosei North America Corporation. “At Toyoda Gosei, we strive to deliver the highest levels of quality, innovation and satisfaction to our customers worldwide. The PACE Award demonstrates our strong focus on and success in reaching that goal.”

TG’s IDAD technology is currently the only technology on the market to integrate the three functions of an airbag system into one module, enhancing cross-functionality and performance. Automakers see the benefits of this game-changing technology in reduced cost, decreased complexity and the opportunity for communization.

This is the first time Toyoda Gosei has won a PACE Award. The company also has received several other innovation awards, including a United Nations Educational, Scientific and Cultural Organization (UNESCO) Award for its work with blue LEDs.

The PACE Award was presented to TG at the annual PACE Award Ceremony on April 9, 2018 at the Max M. Fisher Music Theatre in Detroit.

About Toyoda Gosei

Established in 1949 and headquartered in Kiyosu, Aichi Prefecture, Japan, Toyoda Gosei is a leading manufacturer of rubber and plastic automotive parts and LEDs. Today, the Toyoda Gosei Group provides a variety of high-quality products internationally, with a network of approximately 100 plants and offices in 18 countries and regions. In the Americas, the company employs more than 11,000 people across 25 locations. Through its flexible, integrated global supply system and leading-edge technologies for automotive safety, comfort, and environmental preservation, Toyoda Gosei is a global supplier that aims to deliver the highest levels of quality, innovation, and satisfaction to customers worldwide.


Toyoda Gosei North America Corporation
Liz Majewski

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Release Summary

Toyoda Gosei’s (TG) Integrated Driver Airbag Damper (IDAD) has won an Automotive News PACE Award.

Toyoda Gosei