Introducing vitaminwater active, your new workout partner. And it’s a game changer.

TORONTO--()--Whether you’re sweating it out in a spin class or just sweating trying to catch the train, life gets thirsty. To help Canadians get quenched, Glaceau is launching a brand-new hydrating beverage, vitaminwater active. And it’s a game changer! Perfect for those who are health and wellness minded, vitaminwater active is made with all-natural colours and flavours, is sweetened with cane sugar, is an excellent source of antioxidant vitamins c + e, and has 3 b vitamins. It also contains 10 per cent coconut water and a naturally-sourced electrolyte from sea salt. The new offering is available in three refreshing and delicious flavours – Strawberry Black Cherry, Orange Mango, and Lemon Lime.

vitaminwater active is a truly innovative product offering for the Canadian market,” says Carolyn Harty, director of marketing for Coca-Cola in Canada. “Many people know and love the Glaceau beverages, and the launch of vitaminwater active follows in the family tradition of delivering beverages with natural credentials and vitamins that consistently knock the competition out of the park. A great new workout partner, vitaminwater active is for those who sweat, but not too seriously!”

Glaceau vitaminwater is the #1 enhanced water brand. As Canadians consume more sports drinks, launching a hydrating beverage such as vitaminwater active, made with all-natural colours and flavours, was an obvious next step for the well-loved brand.

vitaminwater active builds upon Glaceau’s heritage as a pioneering beverage brand, consistently developing innovative and delicious beverages with a focus on natural credentials. The launch is hot on the heels of the sparkling water beverage fruitwater, Glaceau’s most recent beverage offering, which rolled out nationwide in March.

The new premium offering is available beginning today in 450mL single bottles at major grocery, drug, and convenience retailers nationwide. vitaminwater active will be supported through a multi-faceted marketing campaign, including out-of-home and digital media, retail activation, public relations, and sampling to drive awareness consumer and trial.

Canadians are encouraged to get active with vitaminwater active through social media @cocacola_ca on Twitter and by using the #vitaminwateractive.

Source: Nielsen MarketTrack L52W Period Ending Dec 30 2017.

About Coca-Cola Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,200 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Coca-Cola Life®, Sprite®, Fanta®, NESTEA®, Gold Peak™, POWERADE®, Minute Maid®, DASANI®, smartwater®, smartwater® sparkling, and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca.

Social media:

Twitter: @cocacolaco_ca and @vitaminwater_ca
Facebook: Facebook.com/CocaCola and Facebook.com/vitaminwaterca
Instagram: @vitaminwatercanada

Contacts

FOR MORE INFORMATION, PLEASE CONTACT:
Michelle Zucchero
Senior Account Director, Hill + Knowlton
416-413-4587
Michelle.Zucchero@hkstrategies.ca
or
Nicola Krishna
Manager, Brand & Business Communications
Coca-Cola Ltd.
647-256-7177
nikrishna@coca-cola.com

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