HYGO Doubles Down On Social Video, Expands Branded Content

HYGO is increasing its investment into social and branded video content.

LOS ANGELES--()--HYGO is increasing its investment into social video content, doubling down on their decision late last year. HYGO’s branded content division has also grown - uploading 9 branded videos on their Facebook page just last month in March. These videos have gotten over 23 million views already.

“It’s also important to diversify traffic sources. We’ve grown our Instagram, Youtube, and Snapchat reach by over 400% in 2018.”

“Our brand partners are seeing great results. We strategize a viral concept, storyboard, film, and edit a video for them. Then we publish it to our huge audience. It’s a 2-in-one content creation + marketing deal,” said Macy McGuire, Business Development.

Most publishers have not been experiencing the same success HYGO has. LittleThings shut down completely, blaming Facebook updates for crushing their reach. Dozens of other reputable publications have seen sharp traffic declines.

“We focus on two things: content and consistency. Our team works around the clock every single day to ensure HYGO videos are really bringing value to our fans,” said Stephen Zhang, CEO. “It’s also important to diversify traffic sources. We’ve grown our Instagram, Youtube, and Snapchat reach by over 400% in 2018.”

HYGO is hiring Business Development, Sales Representatives, and Video Editors! If interested, please email your resume to jobs@hygo.com.

About HYGO:

HYGO is a global media company focused on creating original video content to educate and entertain its audience of more than 250 million people each month. HYGO builds unique digital brands around popular categories that people are passionate about.

For more info: https://www.hygo.com

Contacts

HYGO
Katie Wilkinson
Corporate Manager
408-645-0607
katie@hygo.com
business@hygo.com (Partnerships)
press@hygo.com (Inquiries)
jobs@hygo.com (Career)

Recent Stories

RSS feed for HYGO