Pepperjam and Cybba Partnership Helps Mrs. Fields Increase Online Sales

Growing partner ecosystem helps national brands protect revenue lost in check-out challenges

LAS VEGAS & BOSTON & WILKES-BARRE, Pa.--()--Pepperjam, a full-service performance marketing company, announced during Shoptalk that Cybba, a performance-driven technology company, is the newest integration within their Partner Ecosystem. Continuing to push the boundaries of traditional marketing, Pepperjam provides a single destination for advertisers to manage a holistic digital strategy with its proprietary technologies, complemented by partnerships and integrations with industry leaders in ecommerce.

“The success we saw with Mrs. Fields is a testament of how the Pepperjam and Cybba partnership was built to help advertisers easily monitor their customer’s journey and make tactical decisions to grow online revenue”

Cybba is a remarketing and retargeting partner that powers advertisers to increase conversion rates and drive revenue by re-engaging with high-intent audiences through onsite solutions, email remarketing and display retargeting – all on a pay-for-performance model. Cybba cites an average 70% abandonment rate from consumers, leaving trillions of dollars to be captured. Their ability to provide branded solutions throughout the buyer journey delivers a seamless user experience while recouping revenue from customers that abandon the site. Remarketing and retargeting proved successful for specialty food retailer, Mrs. Fields, tracking a 52% conversion rate (CVR) over an 11-month campaign. Additionally, Cybba sales produced a notable average order value (AOV) surpassing Mrs. Fields’ overall affiliate program AOV by $10.

The Pepperjam and Cybba partnership gives advertisers the ability to monitor their remarketing and retargeting campaigns directly through Pepperjam Network’s interface. Integrated reporting featuring Cybba-specific data delivers the information necessary to uncover actionable insights and fuel optimization.

The success we saw with Mrs. Fields is a testament of how the Pepperjam and Cybba partnership was built to help advertisers easily monitor their customer’s journey and make tactical decisions to grow online revenue,” said Cybba, Chief Executive Officer – Greg Shlopak.

Cybba’s addition to the Pepperjam Partner Ecosystem provides a solution to yet another touchpoint in the consumer’s journey. With a goal of supporting advertisers in elevating their performance marketing strategy, the ecosystem also includes:

  • Integrated extensions with the world’s largest e-commerce platforms including Shopify, Magento and WooCommerce allowing advertisers to easily launch an affiliate program and decrease time to market
  • Multi-dimensional reporting and analytics that provide actionable insights for advertisers with Qlik
  • App-to-app and in-app event tracking providing more transparency into the customer journey with Oplytic
  • In-store tracking that connects the dots between digital and brick-and-mortar with RevTrax
  • Product feed generation and maintenance solutions that cultivate and manage accurate product details through GoDataFeed

“The marketing universe is ever expanding for our clients. It’s our mission to provide advertisers, publishers and agencies with tools that solve their pain points. This is core to our innovation roadmap and drives our development and partnership initiatives,” said Pepperjam, Chief Technology Officer – Greg Shepard. “We look for valued partners, like Cybba, who are tackling advertiser’s biggest challenges to integrate directly into our platform -- adding value for our clients and helping them achieve their goals, all in one place.”

To learn more about how to join the Pepperjam Partner Ecosystem and its benefits, visit:

About Pepperjam

Pepperjam provides expertise and technology that enables brands to live up to their true potential. With innovative technology platforms and services—and the leading affiliate network—Pepperjam connects data and analytics across all performance channels.

Headquartered in Wilkes-Barre, Pa., Pepperjam is a global provider with offices in London, Philadelphia, Santa Cruz, Tempe, and Toronto. Pepperjam is a portfolio company of Banneker Partners and the Permira Funds.

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About Cybba

Cybba is a performance-driven technology company that helps online businesses exponentially increase revenue and lower cost of acquisition by optimizing every stage of the customer journey. Cybba solutions in programmatic display, paid social and search advertising, onsite engagement, and email remarketing enable advertisers to attract and convert online buyers efficiently and effectively. Headquartered in Boston, MA, Cybba has international offices in Phoenix, Toronto, Hong Kong and Sao Paulo.


Tara Siegel, 570-706-3746
Angie Williams, 419-343-8336

Release Summary

Pepperjam and Cybba partnership helps Mrs. Fields increase online sales. Growing partner ecosystem helps national brands protect revenue.