Cenote™ Hosts “Tequila with a Soul” Launch Party in Miami

Tequila from Stoli Group draws fans including NBA All-Star, Amar’e Stoudemire, HBO actor Sarunas Jackson and Sports Illustrated Swimsuit Model Vita Sidorkina

NEW YORK--()--Cenote™ Tequila, dubbed the “tequila with a soul” and the latest spirit introduced by Stoli Group, held its launch party on Wednesday night in Miami. Wynwood art gallery, The M Building, was transformed into an indoor immersive brand experience that opened to an outdoor Yucatan jungle scene with international DJ’s, Charles Schillings, and twins, The S Brothers, entertaining the crowd into the early hours of the morning.

“I used the film Denis Lagrange produced as inspiration for creating the sets at the ‘Tequila with a Soul’ party. The theme inspired soulful vibes and, with the delicious cocktails, energized the crowd all night.”

The eclectic guest list included: NBA All-Star, Amar’e Stoudemire, HBO Insecure actor, Sarunas Jackson, Sports Illustrated swimsuit model, Vita Sidorkina, Miami model, Isabela Rangel Grutman, and Emmy Award-winning chef, James Tahhan. Attendees were greeted with the premiere of a Denis Lagrange short film set deep in the Cenotes of the Yucatan, starring Fernando Stalla, seven-time Standup Paddling champion, and Marina Kazankova, free-diving world record holder. They were then invited to taste the Blanco, Reposado and Añejo expressions neat and paired with a range of Mayan chocolates while watching a video on the handcrafted production of Cenote Tequila.

“We set out to create an artistic, Bohemian brand that would fit an aspirational consumer need not currently satisfied in spirits,” said Lauren Ryan, Vice President of Prestige Brands at Stoli Group USA. “That came together as we celebrated the launch of Cenote, setting the tone for our award-winning tequila.”

DJ Charles Schillings said, “I used the film Denis Lagrange produced as inspiration for creating the sets at the ‘Tequila with a Soul’ party. The theme inspired soulful vibes and, with the delicious cocktails, energized the crowd all night.”

Cenote Blanco comes with a suggested retail price of $44.99. Cenote Reposado has an SRP of $54.99. Cenote Anejo has an SRP of $64.99. Explore “tequila with a soul” at www.tequilacenote.com or by following @CenoteTequila on Instagram, Facebook or Twitter.

About Stoli Group®

Part of SPI Group – one of the world's leading premium spirits businesses – Stoli Group was established in 2013 as the division responsible for the management, distribution and marketing of SPI's global spirit portfolio.

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Stoli Group
Alison Walsh, +1 917-301-2962
awalsh@stoli.com

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Release Summary

Wynwood art gallery, The M Building, was transformed into a Yucatan jungle for the Cenote Tequila launch party in Miami on Wednesday, March 14.

Stoli Group