Florida Farmworkers Announce 5-Day "Freedom Fast" and "Time’s Up Wendy’s March" to demand Wendy’s Join Fair Food Program and Help End Sexual Violence in the Fields

U.S. Women’s Soccer star Abby Wambach and New York Times bestselling author Glennon Doyle to march with thousands of farmworkers and allies (March 11-15)

NEW YORK--()--On March 11th, dozens of farmworkers with the Coalition of Immokalee Workers (CIW), together with students, faith and community leaders from around the country, will launch a five-day fast in front of the hedge fund offices (280 Park Ave) of Nelson Peltz, the Board Chairman and largest shareholder of the fast food giant, Wendy’s. The fast will protest the restaurant chain’s refusal to join the Fair Food Program, which has virtually ended sexual harassment and assault for tens of thousands of workers on dozens of participating farms in seven states. Wendy’s competitors McDonald’s, Burger King, Subway, Chipotle and Taco Bell all joined the Presidential medal-winning program years ago and have contributed to an unprecedented improvement in farmworkers’ lives in their supply chains.

“most important social-impact stories of the past century”

“In the age of #MeToo, business leaders like Nelson Peltz must use their power to end sexual violence in their companies’ supply chains, and not hide behind a shroud of silence that prevents survivors of sexual violence from obtaining justice,” said CIW member Lupe Gonzalo. “Today, we come to Mr. Peltz’s doorstep with a proven solution in hand. Inaction in the face of a problem like sexual assault is unacceptable, but inaction in the face of a solution is unconscionable.”

The “Freedom Fast”, which builds off a national Wendy’s Boycott launched by CIW in 2016, will culminate with the Time’s Up Wendy’s March through Manhattan on March 15th. Human rights leader Kerry Kennedy, U.S. Women’s Soccer legend Abby Wambach, and New York Times best-selling author Glennon Doyle will join the march along with thousands of supporters from New York City and across the country who are part of a growing national movement to hold Wendy’s accountable for the company’s inaction. “Wendy’s refusal to join the Fair Food Program — and ensure that the farmworkers who pick their food stop being raped and abused in the fields — is reprehensible. Abby and I are honored to march alongside our fierce farmworker sisters and together demand that Wendy’s stop profiting from women’s pain,” shared Doyle.

CIW reports that under the direction of executives like investor Nelson Peltz, Wendy’s has refused to join the Fair Food Program and instead ended its purchases from longtime Florida tomato suppliers and shifted those purchases to Mexico. In doing so, Wendy’s is choosing to partner with an industry where sexual harassment is endemic, but seldom reported and brought to justice, due to widespread violence, corruption, and impunity.

The Fair Food Program was named one of the Harvard Business Review’s top 15 “most important social-impact stories of the past century,” and was called “the best workplace monitoring program in the U.S.” on the front page of the New York Times. The Program has harnessed the purchasing power of more than a dozen of the world’s largest retail food companies, including retail giants like Walmart and Stop & Shop, to end decades of sexual harassment and assault on participating U.S. farms.

The Freedom Fast will be taking place at the offices of Nelson Peltz, 280 Park Avenue, New York, NY, between March 11th and 15th. The fast will culminate with the Time’s Up Wendy’s March on 15th, which will step off from Dag Plaza at 5:00PM.

Coalition of Immokalee Workers: www.ciw-online.org

The Coalition of Immokalee Workers is a human rights organization and Presidential Medal recipient internationally recognized for its achievements in the fields of social responsibility, anti-sexual violence efforts, community organizing, and ending slavery. The CIW’s Fair Food Program is a groundbreaking partnership among farmworkers, Florida tomato growers, and fourteen major food retailers. Participating retailers agree to purchase exclusively from suppliers who meet a worker-driven code of conduct, which includes a zero-tolerance policy for slavery and sexual harassment. Retailers also pay a “penny-per-pound” premium, which is passed down through the supply chain and paid out directly to workers by their employers. Since the program’s inception in 2011, buyers have paid over $26 million into the FFP. For more information, visit www.fairfoodprogram.org.


Alliance for Fair Food
Noelle Damico, 914-525-7040
#TimesUpWendys, #TimesUp

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