Redneck Riviera Whiskey to be Distributed in California by Southern Glazer’s Wine and Spirits

PORTLAND, Ore.--()--Eastside Distilling, Inc. (NASDAQ: EAST), makers of craft spirits, announced today that Southern Glazer’s Wine & Spirits, North America’s largest wine and spirits distributor, will distribute Eastside Distilling’s Redneck Riviera Whiskey throughout the state of California. Redneck Riviera Whiskey, developed with John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich, is a small batch whiskey with vanilla honey smoothness and a subtle finish that was launched in January 2018.

Jarrett Catalani, SVP of Sales, Eastside Distilling, said, “We are pleased to team up with Southern Glazer’s to develop the market in California for Redneck Riviera Whiskey. Southern Glazer’s distributes other Eastside Distilling products and this agreement creates the opportunity to expand the relationship. I expect that Southern Glazer’s will place our whiskey in grocery chains and liquor retailers in California, and will use their dedicated Walmart team to take advantage of our recent authorization in Walmart. The initial interest that we have been getting from California has been outstanding and we will be shipping product to California shortly.”

Redneck Riviera Whiskey was crafted by the famed distilling team at Eastside, including Travis Schoney and Mel Heim. The team painstakingly developed what Eastside and John Rich believe is a superb whiskey unlike any other American whiskey on the market, working over many months, with input from John Rich and friends. Redneck Riviera is a smooth and drinkable whiskey that is crafted with America’s working men and women in mind, and priced to be within reach as their standard whiskey of choice.

About Redneck Riviera

Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

Contacts

Company Contact:
Eastside Distilling
Steve Shum, CFO
971-888-4264
inquiries@eastsidedistilling.com
or
Investors:
Lytham Partners, LLC
Robert Blum, Joe Diaz or Joe Dorame
(602) 889-9700
east@lythampartners.com

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