Mr. Clean and Peta Murgatroyd Tackle the Most Impossible Household Messes With the All-New Magic Eraser With Durafoam

Mr. Clean Unveils the Featherweight Cleaning Champ that Goes Beyond Marks on Walls and is Tough on Grease and Grime in the Kitchen and Bathroom

CINCINNATI--()--From the soap scum in the bathroom to the sticky hairspray all over the counter to the pasta sauce baked onto the stove top, sometimes there are so many messes to tackle and too many cleaning supplies to lug around to get the job done. Luckily, the man America’s trusted to clean homes for 60 years is back to toss out overweight cleaning caddies everywhere and take on the toughest stains with the help of his featherweight cleaning champ. The all-new Mr. Clean Magic Eraser can tackle most seemingly impossible household messes in every room.

“The Mr. Clean Magic Eraser has been helping homeowners tackle their toughest messes for decades and now it is helping them lighten their cleaning load...and cleaning caddies”

Made with Durafoam, the newest update to America’s favorite stain and mark remover, will slim down bulky cleaning caddies by making it easier to do more with less. The Mr. Clean Magic Eraser with Durafoam can clean the distance, tackling every room thanks to its improved durability and versatility. To spread the word about his latest and greatest innovation, Mr. Clean partnered up with a champion in and out of the home (and the dance floor), Peta Murgatroyd.

“The Mr. Clean Magic Eraser has become my latest partner as the featherweight cleaning champ in my home,” said Peta Murgatroyd. “Not only can the new Magic Eraser with Durafoam clean the scuff marks on my walls made from my dancing shoes, but it is the ultimate multi-tasker and helps me say goodbye to the baked-on messes made from my recent cooking experiments!”

The all-new Magic Eraser makes multi-tasking easier than ever, lightening the cleaning load all over the house, especially in the bathroom and kitchen. From marks on walls, to soap scum in sinks, to hard water spots on showers, the all-new Magic Eraser with Durafoam can give homes an extra boost of cleaning power to elevate cleaning routines with ease.

“The Mr. Clean Magic Eraser has been helping homeowners tackle their toughest messes for decades and now it is helping them lighten their cleaning load...and cleaning caddies,” said Mr. Clean brand manager, Chris Flaherty. “The newest update is a more durable multi-tasker that can handle so much, homeowners will be able to clean the most impossible stains all around their house without having to lug around their heavy cleaning caddy of products.”

Mr. Clean Magic Eraser with Durafoam can be found at major retailers everywhere. Consumers can take to social media to share Durafoam featherweight champ moments using the hashtags #MrClean and #MrCleanMagicEraser.

For more information on the Mr. Clean family of products, visit www.mrclean.com, www.facebook.com/mrclean, www.twitter.com/realmrclean, or www.youtube.com/mrclean.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

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