RoxRite Becomes First B-Boy to Reach 100 Competition Wins

Red Bull BC One All Star Sets New Industry Record, Logging 100 Official Wins

LOS ANGELES--()--Red Bull BC One All Star, RoxRite, has become the first b-boy in history to achieve 100 competitive wins after his victory in Salzburg, Austria on March 3rd.

“Throughout my career, it was sometimes hard to imagine hitting 100 wins, but every competition played its role in pushing me further and inspiring me to achieve my dreams. I feel lucky to be able to share those stories with the world.”

The record-setting 100th win was earned in an exhilarating battle at the Circle Industry 2018 Finals on Saturday night in a 5 on 5 starring Red Bull BC One All Stars RoxRite, Junior, Menno, Victor and Taisuke, with a video documenting the battle here.

In anticipation of the momentous event, RoxRite has teamed up with Red Bull to share his journey to 100 Wins, offering fans an inside look into his goal by sharing the story behind each of his wins over the course of 100 consecutive days. Each story is presented uniquely across various media, including photos, videos, art and even a commemorative 100th Win poster, designed by Broken Fingaz, available for purchase here. The campaign kicked off with a video and microsite highlighting the origins of RoxRite’s passion for breaking, and fans can continue to follow his story at roxrite100.redbull.com and on socials with #ROXRITE100.

Omar “RoxRite” Delgado Macias is a first generation Mexican-American who has become one of the most accomplished b-boys across the globe. Over the span of his 23-year career, RoxRite has competed with and against the best, earning a variety of accolades along the way including three B-Boy of the Year Awards and a Red Bull BC One World Champion title, in addition to coaching, judging and mentoring the next generation of b-boys and b-girls.

“The 100 Wins campaign has been an incredible opportunity for me to relive the defining moments that have led me to where I am today,” says RoxRite. “Throughout my career, it was sometimes hard to imagine hitting 100 wins, but every competition played its role in pushing me further and inspiring me to achieve my dreams. I feel lucky to be able to share those stories with the world.”

Follow RoxRite’s story at roxrite100.redbull.com and on socials by following #ROXRITE100.

About Red Bull BC One

Red Bull BC One is a global celebration of hip hop, combining dance, music, style and art followed by millions on TV and online. Since its inception in 2004, it has become the premier competition in the world of breakdancing, consistently attracting the best individual breakers on the planet. Since the first event in Switzerland, the annual competition has moved from Germany to Brazil, South Africa, France, USA, Japan, Russia, South Korea, and Italy.

Contacts

Media Contacts
Cashmere Agency
Bree Jones
323.825.2285
bree.jones@cashmereagency.com
or
Daniel Coffey
323.928.4116
daniel@cashmereagency.com

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Release Summary

International BC One All Star, RoxRite, Sets Industry Record with 100 Official B-Boy Competition Wins

Red Bull BC One