--(EON: Enhanced Online News)--IRI:
| WHO: |
Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, IRI® |
||
|
Larry Levin, Executive Vice President, Business Development, IRI |
|||
| WHAT: | Join IRI’s Sally Lyons Wyatt and Larry Levin as they discuss the latest buying and consumption trends within the confectionary and snacking industries during their session titled “State of the Market” at NCA’s State of the Industry Conference. Lyons Wyatt and Levin will take attendees through 2017 performance results and outline avenues for future growth. | ||
| WHY: | Confectionary and snacks are power categories, generating $60 billion in sales across retail channels and bringing smiles to generations of old and young. However, buying and consumption trends are shifting, pointing to different preferences and loyalties in years to come. CPGs wanting to break through and win with shoppers need to understand, engage, inspire and serve the needs of these changing consumers. | ||
| WHEN: |
State of the Market |
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| Monday, March 5, 2018, 11:30 a.m.-12 p.m. EDT | |||
| WHERE: | |||
| Fontainebleau | |||
| 4441 Collins Ave. | |||
| Miami Beach, FL 33140 | |||
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure that your business can leverage data at www.iriworldwide.com.
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