Institutional Investor Transitions to Digital-Only Platform

Transition Will Increase Focus on Providing Timely Content and Convening Events

NEW YORK--()--Institutional Investor today announced that as of April 1, 2018, it is moving to an all-digital content platform.

“Asset managers and allocators have an increased desire to consume content and market digitally, given the ease of access, efficient targeting, and generational change in the industry”

This move is a result of sustained and substantial growth in online reader traffic over the previous year, and a corresponding increase in demand for online marketing opportunities from Institutional Investor’s advertising base.

This move will also serve to further reinforce Institutional Investor’s core businesses – higher-margin, customer-driven initiatives that focus on convening and informing the global institutional investor community – which comprise upwards of 95% of the company’s revenues.

“Asset managers and allocators have an increased desire to consume content and market digitally, given the ease of access, efficient targeting, and generational change in the industry,” said Diane Alfano, Chairman & CEO of Institutional Investor. “It’s exciting to watch the evolution of our business and the shift from print to community. This decision allows us to move greater energy and capital to generating more timely, in-depth, and compelling digital content at InstitutionalInvestor.com, while providing greater promotion and support to the company as a whole.”

As the company moves forward with a digital-only platform, the editorial voice of Kip McDaniel, Chief Content Officer for Institutional Investor, and his award-winning team, will continue to be reflected across all Institutional Investor properties.

“Institutional Investor is truly defining the new age of journalism. Our readers and clients live in a multi-channel, digital-first world, and we do too. As a journalist and editor, this is an exciting moment for Institutional Investor, and I’m proud and privileged to lead the editorial voice across our product offerings,” said Kip McDaniel, Chief Content Officer of Institutional Investor.

About Institutional Investor

For fifty-one years, Institutional Investor has consistently distinguished itself as the world’s foremost financial publication and convener of global institutional investors. By leveraging Institutional Investor, exclusive memberships, forums, industry benchmarks, award-winning content, and workflow solutions such as capital placement, Institutional Investor is the essential hub for the world’s financial decision-makers. www.institutionalinvestor.com

Contacts

Institutional Investor
Diane Alfano
Chief Executive Officer
dalfano@institutionalinvestor.com
or
Kip McDaniel, 212-224-3696
Editorial Director and Chief Content Officer
kip.mcdaniel@institutionalinvestor.com
or
Gregory Yates, 917-359-3476
Chief Marketing Officer
greg.yates@institutionalinvestor.com