Technology Transforming the Trucking Industry Panel to be Featured at SXSW

Innovative freight industry leaders selected to lead discussion on changing landscape and future of trucking

OAKLAND, Calif.--()--FR8Star, KeepTruckin, Peloton Technology and Daimler Trucks North America announced today that South by Southwest® (SXSW®) Conference and Festivals will feature a panel “Tech and Trucking: Regulations, Ridesharing, and Robots” (Startup & Tech Sectors) on March 12 at 2:00 PM at the Downtown Austin Hilton in Salon J.

“The digital evolution, or revolution, in the trucking industry is well underway. Over 3.5 million commercial truck drivers have recently been required to deploy electronic logging devices”

During this panel, Matt Kropp, CEO of FR8Star; Shoaib Makani, CEO of KeepTruckin; and Josh Switkes, CEO of Peloton Technology, will discuss how technology is changing the way trucking companies find and dispatch loads, monitor driver behavior, and move loads using autonomous technology and truck platooning. The discussion will be moderated by Lori Heino-Royer, Director of Business Development, Daimler Trucks North America.

“The digital evolution, or revolution, in the trucking industry is well underway. Over 3.5 million commercial truck drivers have recently been required to deploy electronic logging devices,” stated FR8Star CEO and Co-founder Matt Kropp. “So, now that every fleet is online, most carriers are looking to innovative tech to improve all parts of their business. Fortunately, there are a number of tech start-ups that address increased regulatory requirements, harness the power of online marketplaces, and automate vehicles to improve efficiencies.”

Founded in 1987 in Austin, Texas, SXSW features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW will take place March 9-18, 2018.

A recording of the “Tech and Trucking” panel will be posted on March 14th at:

About FR8Star

Founded in 2015, FR8Star develops cloud-based, data-driven tools that improve efficiencies, reduce costs and provide unparalleled transparency in the open deck freight transportation industry. The marketplace enables shippers to move legal and oversize/overweight loads with reliable pricing estimates, optimal shipping routes and real-time freight tracking. Specialized open deck carriers can easily develop quotes and bid on high-value loads using a free freight rate calculator that factors all third-party expenses including state permit and escort costs. FR8Star eliminates unnecessary factoring fees to carriers by providing fuel advances at pickup and instant pay at drop-off. For more information, visit

About KeepTruckin

KeepTruckin is on a mission to improve the safety and efficiency of America's trucking industry by building great technology products for truck drivers and fleet managers. The company provides drivers with the number one rated Electronic Logbook App for iOS & Android. The KeepTruckin Dashboard for fleets helps teams audit driver logs, manage IFTA fuel taxes, and track vehicles in real-time. KeepTruckin is trusted by over 500,000 drivers and 30,000 fleets. The company is backed by Google Ventures.

About Peloton Technology

Peloton is a connected and automated vehicle technology company dedicated to improving the safety and efficiency of U.S. and global freight transportation. Backed by ten Fortune Global 500 companies, Silicon Valley-based Peloton partners with customers to deliver innovative tools that save fuel, avoid crashes, and improve operational insight through connectivity, automation and advanced data analytics. Peloton’s flagship driver-assistive platooning system links the active safety systems of pairs of trucks, enhances driver teamwork, and connects trucks to a cloud-based Network Operations Center which limits platooning to appropriate roads and conditions. Peloton solutions also improve the safety of individual trucks by requiring best-in-class collision avoidance systems and other safety features that are active both in and out of platoon.


Jake White
Lauren O’Mahony
Peloton Technology
Rod McLane

Recent Stories

RSS feed for FR8Star

Release Summary

Technology Transforming the Trucking Industry panel to be featured at SXSW. Industry leaders will discuss changing landscape and future of trucking.