John Rich to Perform at the Deadwood Mountain Grand Resort to Celebrate Redneck Riviera Whiskey in South Dakota

PORTLAND, Ore.--()--Eastside Distilling, Inc. (NASDAQ: EAST), makers of award-winning craft spirits, announced today that it (or John Rich) will host a launch party to celebrate Redneck Riviera Whiskey (“RRW”) being available in South Dakota. Republic National Distributing Company (“RNDC”) has recently commenced distribution of Redneck Riviera Whiskey in South Dakota. Redneck Riviera Whiskey is a collaboration between Eastside Distilling and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich.

“As I have previously stated, I share a great kinship with the history and the people of South Dakota”

The party will take place Friday, February 23, 2018 at the Deadwood Mountain Grand Event Stage at the Deadwood Mountain Grand Resort in Deadwood, South Dakota. John Rich will perform an exclusive acoustic musical performance and everyone will savor his new whiskey. The Company expects liquor industry executives, media representative and others to attend the event.

“As I have previously stated, I share a great kinship with the history and the people of South Dakota,” commented John Rich. “My musical partner, Big Kenny Alphin, and I have been inspired as songwriters by the history of the state, as well as by men like Vietnam veteran Niles Harris who inspired one of our songs and our commitment to Folds of Honor to help pay for college tuition for kids who have had a parent killed in combat. I can’t think of a better place and venue than Deadwood, South Dakota to celebrate with friends the rollout of our great American Blend in this beautiful and historic state.”

Redneck Riviera Whiskey is currently now available or will be available very shortly in Texas, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, North and South Dakota, Oregon, Tennessee, Oklahoma and Nebraska. The list of states where Redneck Riviera Whiskey is distributed will grow as the product rollout continues.

About Redneck Riviera

Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.


Company Contact:
Eastside Distilling
Steve Shum, CFO
Lytham Partners, LLC
Robert Blum, Joe Diaz or Joe Dorame

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