Eastside Distilling’s Redneck Riviera Whiskey Commences Distribution in South Dakota

PORTLAND, Ore.--()--Eastside Distilling, Inc. (NASDAQ: EAST), makers of craft spirits, today announced that Republic National Distributing Company (“RNDC”) has submitted orders and commenced distribution of EAST’s newly launched Redneck Riviera Whiskey in South Dakota. Redneck Riviera Whiskey is a collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich.

“Over the years I've become very close to the great people of South Dakota”

“Over the years I've become very close to the great people of South Dakota,” said John Rich. “As Big & Rich, we have been moved as songwriters by the history of the state, as well as by men like Niles Harris who inspired the song 'The 8th of November.' I can't wait for my Dakotan friends to try Redneck Riviera Whiskey. I believe that the American Blend we have created, as well as our partnership with Folds of Honor, will make for a moment of pride every time a sip is taken.”

In addition to South Dakota, Redneck Riviera Whiskey (“RRW”) is shipping to RNDC warehouses and is available for distribution in the five gulf coast states of Texas, Louisiana, Alabama, Mississippi, and Florida, as well as in Georgia and North Carolina. Southern Glazer Wine and Spirits represents RRW in Oregon. The leading firms of West Tennessee Crown Distributing Co. and Lipman Brothers represent RRW in all “wet” counties of John Rich’s home state of Tennessee. Eastside anticipates that additional distribution will be added during this calendar quarter.

About Redneck Riviera

Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s “Work Hard, Play Hard” brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

Contacts

Company Contact:
Eastside Distilling
Steve Shum, CFO
971-888-4264
inquiries@eastsidedistilling.com
or
Investors:
Lytham Partners, LLC
Robert Blum, Joe Diaz or Joe Dorame
602-889-9700
east@lythampartners.com

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