Ace Metrix: At the End of Regulation, Tide has a Clean Sweep

LOS ANGELES--()--In a Super Bowl that was exciting to the last minute, Tide delivered an ad win with their innovative executions promoting the brand’s stain removal capabilities. The Tide spots mocked, imitated, and made us laugh, even at their company’s expense (see: Old Spice, Mr. Clean). Congrats to Tide and P&G for a fresh approach to Super Bowl ads.

Check for full results of the ad bowl (or should we say Tide Bowl?).

About Ace Metrix

Ace Metrix® is the standard in television and digital video analytics, dedicated to measuring the impact of video ad creative. We provide data and insight to enable marketers and creative teams to produce more impactful work, test and adjust creative executions in real-time, and understand what creative drivers impact their brand KPIs. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures and WPP.

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