PureRED Creates a New Jersey Lottery Winter Wonderland

PRINCETON, N.J.--()--PureRED, in partnership with Northstar New Jersey Lottery Group and the New Jersey Lottery, is launching an immersive holiday experience for the State this holiday season. The integrated advertising campaign, starting the day after Thanksgiving, features New Jersey Lottery elves wishing the State a happy holiday, and reminds them to give the gift of joy (and winning possibilities!) by giving this year’s new holiday instant games.

A focal point of the campaign is a winter wonderland in one of Jersey’s busiest transit terminals, Secaucus Junction, for the entire month of December. Every Thursday leading up to Christmas, New Jersey Lottery will be on-site to offer games and giveaways to commuters from 5:00 – 7:00 pm. And on the New Jersey Lottery Facebook page, there will be a fun “scavenger hunt” challenge December 4-18, asking commuters to locate specific holiday artwork for a chance to win free instant games. Vince Smart, Senior Director of Marketing at Northstar New Jersey, stated, “Commuting is a necessity during the holiday season, and our hope is to bring joy, fun and some good wins to the scratch players in Secaucus. Anything can happen in Jersey, and that is especially true during the holidays.”

Beyond Secaucus Junction, the integrated advertising campaign will run on multiple media channels, including television, digital, social, point of sale, out of home, radio and more! The holiday season has historically been a key period for ticket sales in the state. “We are thrilled to have contributed work that supports this wonderful holiday effort during an important time of year,” said Chris Havard, SVP at PureRED.

Link to selection of work: https://webftp.ferraracompany.com/_0bAQWqlMkVVU-R

About PureRED: PureRED is a leading Digital Marketing Solutions Partner delivering strategic brand experiences and technology enabling solutions at all points of the consumer path to purchase. With more than 50 years of consumer and retail brand expertise, and in partnership with 10 of the top U.S. retailers, we’ve seen firsthand the impact of moving digital to the center of today’s integrated marketing strategies. Today, we are leading our clients’ transformation and reengineering how they engage with their consumers — from go-to market integrated brand strategy to technology development and execution. PureRED clients include Lowe’s Home Improvement, Dollar General, Rite-Aid, Heinz, Arm & Hammer, Johnson & Johnson and Kimberly-Clark. Headquartered in Atlanta, Georgia, PureRED has more than 470 employees in 11 locations throughout the United States, including Chicago, San Francisco, Princeton, Dallas and Pittsburgh. For more about PureRED, visit http://www.purered.net.

Contacts

For PureRED
Ann Keeling or Amy Greene, 513-381-3248
ann@cristofolikeeling.com
amy@cristofolikeeling.com

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