Scrub Daddy Reshapes Sponge World Again with New Scrub Daisy Dishwand System

Scrub Daisy anticipates cleaning needs; reinvents the dish wand into a decorative, versatile household cleaning system

PHILADELPHIA--()--Scrub Daddy Inc., ( the company behind the patented smiley faced sponge which has become the most successful company in the history of ABC’s Emmy winning show Shark Tank, today introduced The Scrub Daisy Dishwand System®. This new scrubbing tool, four years in the making; answers the overwhelming demand from customers to innovate the ordinary dish wand utilizing Scrub Daddy’s exclusive materials while making it both beautiful and functional.

“Innovation in our industry was absent until Scrub Daddy was born. Now we’re applying that same innovative approach to the dish wand category”

With three flower shaped interchangeable heads to handle every cleaning application, Scrub Daisy marries Scrub Daddy’s FlexTexture® to scrub with Scrub Mommy’s ResoFoam® for suds, and adds the recently launched Scour Daddy’s ArmorTec® mesh to scour, making it the most versatile dish washing system available anywhere. Inspired by nature, these three replaceable heads affectionately named The Daisy®, The Hyacinth® and The Sunflower® show how THE POWER IS IN THE FLOWER®.

“Innovation in our industry was absent until Scrub Daddy was born. Now we’re applying that same innovative approach to the dish wand category,” said Aaron Krause, Founder & CEO of Scrub Daddy Inc. “One of the biggest challenges with traditional dish wands is keeping them out of view, but close enough to serve their purpose. Thanks to our artfully designed Vase and Valet, Scrub Daisy hides in plain sight as a beautiful bouquet of flowers when she’s off duty.”

The sleek and sophisticated Scrub Daisy combines the soap dispensing utility of a traditional dish wand with a never-before-seen level of shape-shifting flexibility. This allows for easy cleaning of everything from tall and narrow items, like stainless steel water bottles and baby bottles, to caked on baking sheets. The Vase and Valet provide convenient, self-draining open air storage for all the interchangeable heads.

Added Krause, “I have personally invested the last 4 years of my life into this beautiful dream and am beyond excited for it to bloom. When we launch Scrub Daisy on QVC this Sunday, we’ll watch the country go crazy for Daisy™!”

Scrub Daisy will be featured on “In the Kitchen with David” this Sunday, October 15th, between 12:00 noon and 3:00 pm ET on QVC. Following the launch, she will be available for purchase online at and at specialty retailers such as Bed Bath & Beyond and Amazon.

About Scrub Daddy

Founded in 2012, Scrub Daddy aired on ABC’s hit show Shark Tank where prolific inventor and celebrity investor Lori Greiner partnered with Scrub Daddy inventor Aaron Krause. The company has since grown to become the most successful in Shark Tank history, and continues to redefine the cleaning category in stores around the world. Scrub Daddy’s happy face, with cut out eyes and mouth, is made unique by its patented texture changing FlexTexture® material. Today, the Smile Face Sponge® company offers a full line of cleaning tools that includes dual-sided Scrub Mommy and Sponge Daddy, Eraser Daddy, Screen Daddy, and Scour Daddy- the latest innovation in the stagnant scour pad category. Scrub Daddy products can be found at most major retailers including Amazon NASDAQ: AMZN, Bed Bath & Beyond NASDAQ: BBBY, Walmart NYSE: WMT, Target NYSE: TGT, The Home Depot NYSE: HD, Lowes NYSE: LOW, Kroger NYSE: KR, Safeway/Albertson’s NYSE: ABS, and QVC NASDAQ: QVCA. Scrub Daddy’s mission is to develop the world’s most creative, fun and innovative sponges, scrubbers and cleaning tools. To learn more visit


Scrub Daddy Inc.
Stephanie Krause, 610-583-4883