maslansky + partners Launches Dynamic Response™, A Data-Driven Approach to Issue Messaging

First-of-its-Kind Tool Helps Companies Get the Message Right across Audiences

NEW YORK--()--Leading communication strategy firm, maslansky + partners, today announced the launch of Dynamic Response™, an interactive tool that uses data and patterns from aggregated crisis and issue responses to help communicators quickly and confidently formulate messaging.

“When you work with hundreds of companies and conduct message testing across the world on a wide range of issues, patterns start to emerge”

Dynamic Response helps communication teams:

  • Draft custom responses quickly—in just minutes
  • Create more effective messages using an algorithm and message examples based on more than a decade of data and patterns from aggregated crisis responses
  • Align with key stakeholders around a data-driven approach before and during a crisis
  • Avoid common pitfalls like corporate-speak and tone-deafness

The product is the result of maslansky + partners’ analysis of patterns from hundreds of corporate responses and issue message tests, across a broad range of topics and audiences. The algorithm diagnoses what matters in a given situation, generates an issue-specific framework, and provides message starting points for communicators to finish and finesse.

“When you work with hundreds of companies and conduct message testing across the world on a wide range of issues, patterns start to emerge,” said Michael Maslansky CEO of maslansky + partners. “I started to think about how we could help communication teams learn from past successes and failures and therefore reduce costly risks to their brand associated with slow or ineffective responses to an issue.”

Joe Baumann, former leader of the Communication Innovation Research Center at P&G, and now Senior Vice President of R&D and Product Strategy at maslansky + partners, stated “Dynamic Response is built on a deep understanding of how to connect with consumers and other audiences. This data-driven approach will help organizations immediately become more effective and efficient, and develop stronger communications capabilities over time.”

All corporations can now access the Dynamic Response platform, customization, and training. To learn more about it or to see a demonstration, please click here.

About maslansky + partners

maslansky + partners is a language strategy firm widely recognized as a leader in communication, research and messaging. The firm’s approach is based on a simple idea: it’s not what you say, it’s what they hear®. Using a research and data-driven approach, maslansky helps clients find the right language to simplify the complex, build credibility amidst controversy, stand out from the crowd, and always speak in the language of their audience.


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