Lane Bryant's #ImNoAngel Dares Hollywood to Change Its View of What is Sexy

COLUMBUS, Ohio--()--Since the initial launch of the #ImNoAngel campaign in April 2015, Lane Bryant has empowered women to own their inherent sexiness, and set the world on notice that the traditional notions of what is considered beautiful in the media is outdated. And last night, the brand brought #ImNoAngel back to the spotlight in a major way – by airing a new ad during the 69th Annual Primetime Emmy Awards.

“Airing our newest #ImNoAngel ad during the Emmy awards was an incredible opportunity to dare all women to embrace what makes her feel most confident and remind the world that the old stereotypes of beauty are dead!”

Shot by famed photographer Cass Bird, the new #ImNoAngel campaign shares some bombshell truths and dares from award-winning actress Danielle Brooks, and top models Ashley Graham, Candice Huffine and Denise Bidot. The ad features each woman wearing beautifully designed Cacique intimates, which are exclusively available at Lane Bryant and are available for purchase in store and online at Cacique.com.

“The truth is, the spirit of #ImNoAngel has been ingrained in all of our major brand initiatives since the campaign’s initial debut in 2015. Empowering women will never go out of style,” said Lane Bryant CMO Brian Beitler. “Airing our newest #ImNoAngel ad during the Emmy awards was an incredible opportunity to dare all women to embrace what makes her feel most confident and remind the world that the old stereotypes of beauty are dead!”

The #ImNoAngel movement will continue with a dedicated presence in Lane Bryant stores, across the brand’s social media and digital channels, as well as on television, radio, print publications and digital advertising.

Dare to show off what makes you feel sexy, and join the conversation with the hashtag #ImNoAngel on social media at:
Facebook: www.facebook.com/LaneBryant
Twitter & Instagram: @lanebryant

Please see the below links for campaign images and video:
Images: https://we.tl/JbJUdmjFqV
Video: https://we.tl/MTfWwq22qc

For more information on #ImNoAngel and Cacique intimates, please visit www.cacique.com.

About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 776 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq:ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

Contacts

Press
Lane Bryant:
PublicRelations@lanebryant.com
or
Paul Wilmot Communications:
Jarred Keller, JKeller@paulwilmot.com
Gina Folin, GFolin@paulwilmot.com
Macy Potter, MPotter@paulwilmot.com

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Release Summary

The #ImNoAngel movement will continue with a dedicated presence in Lane Bryant stores, across the brand’s social media and digital channels.

Lane Bryant