ZURU Partners with Tangle Creations to Bring the Original Fidget Toy to a New Generation for Endless and Imaginative Fun

SHENZHEN, China--()--Leading international toy and consumer products company, ZURU, has partnered with renowned inventor and sculptor, Richard Zawitz, to relaunch Tangle Creations’ flagship product - Tangle! ZURU’s new line of Tangles are available now at major retailers in the U.S. with fresh new designs that the company expects will reinvigorate the fidget craze and engage a wide range of consumers. A comprehensive marketing campaign will kick-off in October to support the launch of the line.

“I wanted to create something featuring curves and waves that would bring positive energy into the world”

Tangles inspire creativity and imagination with interconnecting links on a 90-degree curve that click together and pivot at each joint to form amazingly twisty and bendable creations, and which have no beginning and no end. The possibilities are in the hands of the user.

Aimed primarily for children ages five to eight years, a Tangle can be a puzzle, a fidget toy, a movable sculpture or simply an amazing creation. Tangles can also appeal to older kids and parents as they could serve as a desktop toy, brain tool, or anti-stress device.

The first version of Tangle toys was launched in 1981 by sculptor and inventor Richard X. Zawitz and over 120 million Tangle units have been sold in over 40 countries worldwide since. A keen student of Asian philosophy, Zawitz was fascinated by the belief that curves in nature promote positive energy.

“I wanted to create something featuring curves and waves that would bring positive energy into the world,” Zawitz explains. “Throughout the last 37 years, the feedback has been phenomenal. Tangles encourage good old-fashioned play for kids that don’t involve screens and engage the brain to think creatively using both the right and left hands. It also promotes a sense of calm and joy.”

Nick Mowbray, co-CEO of ZURU, said, “ZURU is thrilled to be launching the latest version of Tangle. We worked closely with Richard on how to re-purpose his original vision and create a new version of Tangle, which is set to enthrall a new generation. Whilst there’s been focus this year on fidget based toys, Tangle has more applications and opportunities for creative play, which we feel will give it a long life in the market place.”

ZURU’s full range of product will include Tangle links in a variety of colors with a wide assortment of patterns and textures. To learn more about Tangle, visit www.zuru.com.

About ZURU

ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play, everyday!

Visit us at www.zuru.com, Like us on Facebook @ZURUToysCompany, or Follow us on Twitter @ZURUToys.


Ren Beanie PR for ZURU
Anne-Marie Grill, 818-357-3696

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