TechStyle Fashion Group’s FabKids Celebrates Five Years of Changing the Way Parents & Kids Shop Together

EL SEGUNDO, Calif.--()--TechStyle Fashion Group, the leading global fashion membership-based company, this month celebrates the fifth year anniversary of FabKids, the largest children's fashion service and personalized shopping site. Five years since creating the category that has redefined how parents shop for children’s apparel, FabKids continues to lead the space in both popularity and innovation.

“The simple and creative shopping experience delivered by the FabKids team each and every day has driven the brand’s continued success and I’m proud to celebrate this milestone.“”

A pioneer in membership commerce, FabKids has excited parents and kids since its launch in 2012 by expanding into new apparel categories, forging partnerships with admired celebrities and finding creative ways to give back to meaningful causes. While the industry has continued to grow and welcome new entrants, FabKids has maintained its leadership position as the largest membership-based children’s apparel brand. Today, FabKids collections include both girls and boys apparel sizes 2-16, as well as shoes, activewear and swimwear.

“FabKids provides families access to quality, affordable and stylish children’s clothing in a way that makes shopping fun for kids and parents,” said Shauna Drumright, General Manager, FabKids. “The simple and creative shopping experience delivered by the FabKids team each and every day has driven the brand’s continued success and I’m proud to celebrate this milestone.“

Founded in 2012 in San Francisco, FabKids continues to shape the way parents and children co-shop for clothing, shoes, and more. As part of the TechStyle family of brands, FabKids leverages the company’s FashionOS technology platform to deliver new products and experiences that delight customers and drive growth.


TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 4 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include JustFab, Fabletics, ShoeDazzle and FabKids, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands.


Founded in 2012, FabKids is the leading membership-based shopping site and children's fashion brand, providing on-trend, age-appropriate styles for boys and girls. Offering members beautifully made, perfectly personal, super stylish and surprisingly well-priced clothes made for kids, FabKids delivers parents an easy, convenient and value-driven shopping experience with curated collections each month. Two-piece outfits start at $29.95, and shoes start at $19.95. FabKids is available in the US and Canada.


FabKids Media:
Erin O’Brien, (310) 683-0940 ext. 1012
TechStyle Media:
Alexis Blais, (203) 682-8270

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