Lane Bryant Introduces #TheNewSkinny

Starring the NEW Super Stretch Skinny jean, the brand will debut its latest national advertising campaign today

COLUMBUS, Ohio--()--Here’s the “Skinny”! Over the last several years, Lane Bryant, the nation's leading women's plus-size apparel retailer, has been a catalyst in launching the body positivity revolution with its ad campaigns, pushing society to see and celebrate women of all shapes and sizes in fashion and in the media. And today, Lane Bryant will introduce the world to the brand’s NEW Super Stretch Skinny jean in a national ad campaign that continues to celebrate ALL curves, proving beyond any doubt that ALL women can rock an amazing pair of skinny jeans: #TheNewSkinny

The Super Stretch Skinny jean was designed with Lane Bryant’s customers, for Lane Bryant’s customers. The jean pairs smooth stretch denim that hugs and sculpts every curve, with innovative stretch & recovery technology. The Super Stretch Skinny jean will allow you to move like no other jean, and then snap right back into picture perfect shape wear after wear. The pocket placement gives that “my butt looks good” bombshell boost, while the just-right rise won’t gap out.

The Super Stretch Skinny Jean is available in store and online now in a range of washes and styles, with on-trend details such as destruction and step-hems. The jean is available in sizes 14-28, and prices range from $69.95-$89.95.

Lane Bryant’s new national ad campaign features stunning imagery and video shot by famed photographer Peggy Sirota. #TheNewSkinny campaign brings the Super Stretch Skinny jean to life with a diverse cast of women, including dancer Lizzy Howell, lifestyle and fashion influencer Kelly Augustine, alongside top industry models Denise Bidot, Hunter McGrady, Philomena Kwao and Bree Kish. The women demonstrate that “curves” & “confidence” are the definition of #THENEWSKINNY.

#TheNewSkinny campaign will be visible in store, online and on the Lane Bryant’s social media channels. The campaign will also be featured in the September issue of Glamour magazine, and in a new television ad that will air on major broadcast networks.

Get the Skinny on the #TheNewSkinny (and the Super Stretch Skinny Jean) at www.lanebryant.com.

Share your Super Stretch Skinny jean snaps, and be part of the conversation with the hashtag #TheNewSkinny.

FOR IMAGES CLICK HERE

Connect with Lane Bryant on Social Media:
Facebook: www.facebook.com/LaneBryant
Twitter & Instagram: @lanebryant

About Lane Bryant®: Lane Bryant® is the nation's leading women's specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 776 Lane Bryant stores, and online. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

Contacts

Lane Bryant
Heather McGarry, Heather.McGarry@lanebryant.com
or Lindsey Srp, Lindsey.Srp@lanebryant.com
or
Paul Wilmot Communications
Gina Folin, Gfolin@paulwilmot.com
or Jarred Keller, Jkeller@paulwilmot.com

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Release Summary

Lane Bryant will introduce the world to the brand’s NEW Super Stretch Skinny jean in a national ad campaign that continues to celebrate ALL curves.

Lane Bryant