“Snoopy & Belle In Fashion” Brings Couture Flair and Beagle Beauty to San Diego Comic-Con

Artist Simone Legno of tokidoki Joins Dozens of the World’s Foremost Style Visionaries in Designing Custom Creations for Snoopy and Belle

A Peanuts Pop-Up Store Will Feature tokidoki x Peanuts Limited Edition Prints, Pins and Tote Bags

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Dozens of the world’s most acclaimed apparel designers—including tokidoki’s Simone Legno—have created one-of-a-kind designs for Snoopy and his fashionista sister Belle for the Snoopy & Belle In Fashiontraveling exhibit, debuting at a custom pop-up store in the Gaslamp district during San Diego Comic-Con 2017. The San Diego stop will feature a capsule collection of 26 dolls selected from the overall exhibit of more than 65 designs.

Visitors to the exhibit, which is open and free to the public, are sure to be wowed by this rare collection of mini-couture outfits featured on 10” vinyl Snoopy and Belle dolls.

The designers who have created custom couture for Snoopy & Belle include the leading lights in international fashion (designs included at Comic-Con are in boldface): Anna Sui, Ashley Biden x Livelihood, Barbara Tfank, Betsey Johnson, Bibhu Mohapatra, Calvin Klein Collection, Children of our Town, Christian Siriano, Colleen Atwood, Costello Tagliapietra, Cristiano Burani, DSquared2, Diane Von Furstenberg, DKNY by Donna Karan, Dries Van Noten, Emanuel Ungaro, Edwin Oudshoorn, Isaac Mizrahi, Isabel Marant, J. Mendel, Jenna Dewan Tatum x Danskin, Justin Timberlake and Trace Ayala for William Rast, Kaviar Gauche, Kenneth Cole, Le Mont St Michel, Le Snob, Levi’s, Lisa Perry, MAC Cosmetics, Macario Jimenez, Marta Larsson, Ocean Pacific, Opening Ceremony, Philip Treacy, Rachel Zoe, Rodarte, Royal Asscher x Pluma, Stetson, Swarovski, tokidoki, Tracy Reese, Trussardi, Venera Arapu, VPL by Victoria Bartlett, and Zac Posen.

Melissa Menta, producer of “Snoopy & Belle In Fashion” will provide personal guided tours of the exhibition to select media. During the tour, Melissa can offer background about the dolls.

For example, feature-film costume designer Colleen Atwood paid homage to two of the films for which she won Oscars by transforming Snoopy into the Mad Hatter from Alice in Wonderland and Belle into a Geisha girl from Memoirs of a Geisha.

Melissa can also talk about how Snoopy and the Peanuts gang have been inspiring such popular fashion trends as zig-zag t-shirts and Joe Cool sweatshirts since the 1970s.

Thursday, July 20 – Sunday, July 23, 2017
Regular store hours are 11:00AM - 9:00PM
Private tours can also be booked before the store opens if requested in advance

Snoopy & Belle In Fashion Pop-up Store
226 Fifth Avenue
San Diego, CA

“Snoopy & Belle In Fashion” premiered to the industry at New York Fashion Week in September of 2014. Since that time, it has been wowing international audiences in Paris, Amsterdam, Tokyo, Mexico City, and beyond. The Comic-Con debut represents the first time it will be open to the general public in the San Diego area; it will then travel to Brookfield Place in New York in September.

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by DHX Media Ltd. and 20% by members of the Charles M. Schulz family.

Photos and B-roll can be found here:


for Peanuts Worldwide LLC
Before Comic-Con: Alison Hill, 714.287.2015/alison@currentpr.com
During Comic-Con: Hannah Guy, 607.206.0618/hguy@peanuts.com

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