Luminara and Liown Join Forces Under New Company, L&L Candle Company, to Better Serve Marketplace

MINNEAPOLIS--()--Leaders in the flame-effect & moving-flame candle market, Luminara Worldwide, LLC and Liown Electronics Co., Ltd. are embarking on a joint venture to better serve the marketplace. The joint venture ends years of legal battles over the companies flame-effect & moving-flame patents.

Operating as L&L Candle Company, LLC, the joint venture will maintain current brand identities, properties and portfolio offerings including Luminara®, Liown Moving Flame®, Matchless Candle Co.®, Lightli®, and Bethlehem Lights®. Retail partners will immediately have access to a broader range of products and value propositions. Soon, retail partners will also have the added benefit of ease and consistency of working with an integrated supply-chain.

Mike Li, Managing Member of Liown and Mike O’Shaughnessy, Managing Member of Luminara, were united in their enthusiasm and support for the joint venture. Newly appointed L&L Candle Company CEO, Johnny Yang, says, “Independently, we were the undisputed leaders of the flameless candle category. Together, the joint venture will bring a single-minded and focused determination to bring best-in-class products and services to our retail partners. Among other things, we will do this by expanding future product lines, investing heavily into R&D and design, establishing a seamless supply-chain and protecting our combined 100-plus domestic and international patents and patent applications.”

As the companies restructure under the new joint venture, both are committed to an orderly, well-communicated, mindful transition to best serve partners and the internal teams. Business for both companies will operate as usual until changes are clearly communicated and implemented.


Lola Red
Keegan Shoutz, 612-333-1723