Pete LaBore, COO of Backcountry, Joins Ski Utah Board of Directors

PARK CITY, Utah--()--Backcountry is pleased to announce that Pete LaBore, Chief Operating Officer of Backcountry, is joining Ski Utah’s 2017 Board of Directors, effective July 1, 2017. He will serve a three-year term expiring June 30, 2020.

“We are thrilled to have Pete LaBore join the Ski Utah Board of Directors”

“We are thrilled to have Pete LaBore join the Ski Utah Board of Directors,” said Nathan Rafferty, CEO/President of Ski Utah. “Backcountry is an influential Utah-based outdoor retail company that Ski Utah is proud to have a partnership with. With Pete joining the board we hope to strengthen this relationship and in turn continue to support and represent Utah’s $1.4 billion winter sports industry."

“I’m passionate about the outdoor industry and the Ski Utah mission to promote Utah’s ski and snowboard industry,” said LaBore. “I have been skiing since I was nine years old and continue to spend as much time as I can on the slopes with my wife and two sons, as well as occasional backcountry touring with colleagues and friends.”

As COO, LaBore manages Backcountry’s domestic and international Operations, Customer Service, Marketing and Merchandising teams. LaBore earned his B.A. in Mechanical Engineering from Iowa State University and his MBA in Strategy & Marketing from the University of Chicago's Booth School of Business.

About Ski Utah

Ski Utah is a membership association representing Utah’s $1.4 billion winter sports industry, including 14 alpine ski resorts and a membership of over 250 industry partners. The organization has been creating brand awareness of and demand for the Utah winter sports product since its inception in 1978. Ski Utah’s primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at, on Twitter @SkiUtah and on Facebook at

About Backcountry

Backcountry is the premier online specialty retailer of outdoor gear for snow sports, hiking, camping, paddling, biking, climbing, fly fishing, and more, including a wide selection of premium apparel, both technical and casual. Backcountry’s mission is to connect people to their passions by supplying customers with the gear, knowledge, and inspiration necessary to chase down life’s greatest moments. Backcountry does this by providing the biggest and best assortment of premium outdoor products, personalized Gearhead expertise, inspirational content, a superior shopping experience, and lightning-fast fulfillment. The Backcountry family of companies includes,,, and


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