Welcome to the Bold and Exciting World of New NERDS ¡Lucha Grande!

Enjoy Bold and Intense Flavors Combining Iconic Hispanic Tastes with Your Favorite Brands, NERDS, LAFFY TAFFY, FUN DIP and PIXY STIX

GLENDALE, Calif.--()--This summer Nestlé is inviting fans to the fascinating world of NERDS® ¡Lucha Grande!, filled with exciting new bold and intense flavor combinations inspired by the classic Dulcerías, Spanish for ‘candy store,’ of your childhood. Alongside new flavors of beloved brands LAFFY TAFFY®, FUN DIP® and PIXY STIX®, NERDS® ¡Lucha Grande! hits store shelves this summer, offering fans a variety of tangy new flavors like the tongue-twisting pucker of Mango Chile and mouthwatering cool of Cucumber Watermelon.

“We know that these distinctive staple flavors are held very dear to much of the Hispanic population and we’re thrilled to introduce a whole new audience to the mesmerizing tastes of flavors like Mango, Guava and Tamarind”

“We know that these distinctive staple flavors are held very dear to much of the Hispanic population and we’re thrilled to introduce a whole new audience to the mesmerizing tastes of flavors like Mango, Guava and Tamarind,” said Chris Ota, Marketing Manager, Nestlé USA Confections & Global Foods. “Through these new offerings we can honor these unique flavors and share some of our classic brands in new and innovative ways.”

True to their luchadores namesakes, NERDS® ¡Lucha Grande! Guava and Mango Chile beat the competition at this year’s Sweets & Snacks Expo, winning the title of the 2017 National Confectioners Association Most Innovative New Product in the Sweet Snacks category.

From a delightful treat, to perfect colorful party favors or a tasty new twist on your favorite summer mocktail recipes, the new flavors of NERDS ¡Lucha Grande!, LAFFY TAFFY, FUN DIP and PIXY STIX are an unexpectedly delicious take on a summer treat.

NEW items include:

  • NERDS® Guava and Mango Chile & NERDS® Lime and Pineapple – Inspired by the vibrant style and energy of Mexican professional wrestling, Lucha Libre, new NERDS ¡Lucha Grande! are coming to invigorate your taste buds with a variety of bold, Mexican-inspired flavors. Made with no artificial flavors, each pack introduces characters like the fiery El Mango Fuego and deceptively sweet Piña Furiosa whose adventures can be further seen in comic strips found at www.NestleDulceria.com. NERDS ¡Lucha Grande! come in two packages, the Dual Flavor Box, featuring two different flavors going head-to-head to compete for the championship of your mouth and Peg Bags filled with Treat-sized Boxes allowing you to enjoy single Luchador flavors all on their own. (MSRP: Dual Flavor Box: $.79- $1.19/1.65 oz. | Peg Size Bag: $.99-1.29 /3 oz.)
  • LAFFY TAFFY® Guava & LAFFY TAFFY® Pineapple – From the candy that positively tickles your funny bone, enjoy the refreshing taste of Guava and Pineapple that will leave you saying ‘Aaaah,’ after the ‘Ha, ha, ha.’ Featuring jokes from acclaimed Hispanic comedian Anjelah Johnson, these new LAFFY TAFFY flavors are made with no artificial flavors and are perfect for a quick summertime treat. (MSRP: $.99-1.29/3.5 oz.)

    Anjelah is no stranger in making people laugh. She was a cast member on a popular late night comedy show before appearing in films and several One Hour Comedy Specials.
  • FUN DIP® Mango Lime & FUN DIP® Cucumber Watermelon – Ever feel like your Fun Dip dipping stick deserves more? With new Tamarind- and Lime-flavored dipping sticks, new Fun Dip Mango Lime and Fun Dip Cucumber Watermelon will leave you experiencing a whole new blast of intense taste combinations, made with no artificial flavors. (MSRP: $.99-1.29/3.01 oz.)
  • PIXY STIX® Cucumber Watermelon, PIXY STIX® Mango Lime & PIXY STIX® Pineapple – Add an extra burst of flavor with the iconic fruit tastes and combinations from Pixy Stix, a zesty treat made with no artificial flavors. Whether you’re garnishing your favorite mocktail glass rim, adding extra flair to whipped cream, or decorating Pinterest–worthy cookies, the possibilities are endless. But if all you crave is the familiar ritual of enjoying a Pixy Stix straw, simply tear it open, tip your head back and pour. (MSRP: $.99-1.29/3.2 oz.)

To learn more, visit www.NestleDulceria.com

Nestlé USA

Named among “The World’s Most Admired Food Companies” in Fortune magazine for twenty consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE,® Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2016 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with 2016 sales of $91 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.


Media Contact:
for Nestlé USA
Zach Cole (PR)

Recent Stories

RSS feed for Nestlé USA

Release Summary


Nestlé USA