Sphero and Disney•Pixar Put Pedal to the Metal with App-Enabled Ultimate Lightning McQueen

BOULDER, Colo.--()--Sphero today announced Ultimate Lightning McQueen—an app-enabled, interactive race car that uses the newest advancements in technology to create the most lifelike Lightning McQueen product ever, just in time for Disney•Pixar’s "Cars 3" in theaters June 16. Packed with animatronic features that embody Lightning’s supercharged personality, Sphero’s Ultimate Lightning McQueen features hybrid performance specs including driving, drifting, racing and reactive touch, allowing fans to connect with the character like never before.

“From the beginning, we wanted to make Ultimate Lightning McQueen feel as real as he does in the film”

“From the beginning, we wanted to make Ultimate Lightning McQueen feel as real as he does in the film,” said Paul Berberian, CEO of Sphero. “In order to create a scaled down version of his big personality, we worked closely with the team at Pixar to ensure we were getting his nuances just right – such as leaning into turns and expressive facial and body movements.”

Fans can hit the gas with Ultimate Lightning McQueen by simply connecting to the car’s app (available on iOS and Android devices) and watch him respond to commands. With animated eyes, an animatronic mouth, and emotive suspension, users will train for their next big race by playing games and experiencing other interactive features. When not in training mode, users can relax while watching Disney•Pixar’s "Cars" with Ultimate Lightning McQueen in “Watch With Me” mode, where he reacts to the movie in real-time.

Hybrid Performance Specs:

       
Driving     Emotive suspension allows Ultimate Lightning McQueen to move like a champion
Drifting     Drift and do donuts Ultimate Lightning McQueen-style with authentic movement
Reactive Touch     Master Ultimate Lightning McQueen’s latest moves with a simple tap
Build Strategy     Match wits with Ultimate Lightning McQueen and sharpen your skills through a pit stop-inspired mini-game
Acting Studio     Build custom scripts that bring existing animations to life
   

“Sphero continues to delight fans with their incredibly lifelike replications of our favorite characters,” said Josh Silverman, Executive Vice President, Global Licensing, Disney Consumer Products and Interactive Media. “With Ultimate Lightning McQueen, "Cars" fans and families of all ages can interact with the character in a whole new way and experience the "Cars" story through technologies that weren’t even imaginable ten years ago.”

Under The Hood:

       

6 Motors

    One controlling the animatronic mouth, two for emotive suspension, two for the front tires and one for steering
5 Capacitive Touch Panels     Ultimate Lightning McQueen will physically respond to a tap on his roof, hood, both side doors and his rear window

3 Processors

    Bluetooth Smart and WiFi allow for updates and app control, while the main processor controls the eye animations and more
Custom- Built Trapezoidal Screen     Ultimate Lightning McQueen's windshield eyes are actually an LCD screen, allowing for live animation renders
Automatic Head and Tail Lights     Ambient light sensor allows the front and rear LEDs to adjust based on the light in the room

Versatile Tires

    The tire materials allow Ultimate Lightning McQueen to drift on hard surfaces, average carpet conditions and at slow speeds
Custom Speaker and Speaker Box Design     Ultimate Lightning McQueen’s integrated speaker system creates crystal clear audio
Custom-Built Animations     Sphero created custom animations to make Ultimate Lightning McQueen’s eyes as emotive as the character in the movie
   

Ultimate Lightning McQueen is available starting today on Sphero.com, Disney Store.com and other select retail partners, MSRP $299.99.

Press assets can be found here.

ABOUT DISNEY•PIXAR’S "CARS 3"

Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen (voice of Owen Wilson) is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of an eager young race technician, Cruz Ramirez (voice of Cristela Alonzo), with her own plan to win, plus inspiration from the late Fabulous Hudson Hornet and a few unexpected turns. Proving that No. 95 isn't through yet will test the heart of a champion on Piston Cup Racing's biggest stage! Directed by Brian Fee (storyboard artist "Cars," "Cars 2"), produced by Kevin Reher ("A Bug's Life," "La Luna" short) and co-produced by Andrea Warren ("LAVA" short), "Cars 3" races into theaters on June 16.

ABOUT DISNEY CONSUMER PRODUCTS AND INTERACTIVE MEDIA

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

ABOUT SPHERO

Based in Boulder, CO, Sphero fuses physical, digital, and entertainment experiences to unlock the true potential of play and inspire tomorrow’s creators. Sphero was founded by Ian Bernstein and Adam Wilson after completing Boulder Techstars in 2010. We’re now available in 80+ countries around the globe and have sold more than one million robots to date… and counting. We're here to rattle cages, ruffle feathers, and reinvent entertainment... all for the sake of inspiration and creation. It’s time to defy convention and change the way the world thinks about play.

Sphero and the Sphero logo are registered trademarks of Sphero, Inc. All rights reserved. Other company and product names may be trademarks of their respective owners.

Contacts

Sphero
Crew Chief:
Claire Tindall, 719-964-5865
Claire@sphero.com