PPG PAINTS Brand Unveils Three Product Enhancements for Professionals

Improved formulas provide long-lasting finishes that perform in harshest environments

CRANBERRY TOWNSHIP, Pa.--()--The PPG PAINTS™ brand today announced three new product enhancements that will help painting professionals get the job done right and, ultimately, enhance their customers’ experiences.

“As a global leader in coatings innovation, PPG is committed to continually evaluating and updating our products to better meet our customers’ needs”

“With greater durability and overall performance qualities, these reformulated PPG Paints products outperform competitive products in many areas and demonstrate clear, improved benefits as shown through extensive laboratory testing,” said Jennifer Burroughs, PPG senior product marketing manager. “The enhancements address common job-site concerns from professionals, such as dirt resistance and flash rust resistance, to ensure better application experiences for them, and exceptional results for their customers.”

The new PPG Paints product formulations include:

  • PPG Paints PERMA-CRETE® PITT-FLEX® elastomeric coating offers a 100 percent acrylic formula that touts exceptional dirt resistance, as well as a flexible bond to prevent hairline cracks and protect against water infiltration to achieve uniform, pinhole-free jobs. To help keep pros’ jobs moving and save time, the reformulated product can be applied to concrete that is more than seven days old and with a pH level of less than 13. It can also be applied and performs in temperatures as low as minus 35 F, a significant enhancement.
  • PPG Paints SPEEDHIDE® PRO-EV ZERO coating is ideal for professionals who require high performance at an affordable price. The Speedhide Pro-EV Zero formula provides excellent hide and coverage, adhesion, uniformity, and broad color-matching capabilities, now with a zero-VOC (volatile organic compound) formula* (*colorants added to this base paint may increase VOC level significantly depending on color choice). The product enables seamless repairs, with touch-ups easily blending in to the original coating for less sheen variation.
  • PPG Paints SUN-PROOF® exterior latex house & trim paint has been a trusted product in the PPG portfolio since 1900, offering outstanding adhesion to even the most difficult substrates. Sun-proof exterior paint resists cracking, peeling and flaking, even after exposure to demanding weather elements. Sun-proof paint is formulated to deliver outstanding dirt-resistance properties, making it easy to rinse away surface dirt and grime with soap and water. Additionally, the product’s flash rust resistance ensures that rust from items such as nail heads won’t bleed through the surface. VOC levels of Sun-proof paint are less than 50 grams per liter, making the product VOC-compliant in all regulated areas.

“As a global leader in coatings innovation, PPG is committed to continually evaluating and updating our products to better meet our customers’ needs,” Burroughs said.

All of these enhanced products are available through PPG Paints stores and independent retailers nationwide. To learn more about any PPG Paints product, visit a store or www.ppgpaints.com.

The PPG Paints brand and its national store network are dedicated to providing exceptional paint, expertise and supplies to painting contractors across all industry segments. The brand meets all painting needs with a broad and deep product line, outstanding technical support and individualized customer service, including timely delivery and state-of-the-art color matching through the PPG THE VOICE OF COLOR® platform. PPG Paints products are readily available across the nation, from a network of more than 2,400 locations including independent dealers and company-owned stores, ensuring adequate inventories and consistent service coast-to-coast. To find the store nearest you, visit www.ppgpaints.com.

PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. The business manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.


At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.8 billion in 2016. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world and PPG Paints are trademarks and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Perma-Crete, Pitt-Flex, Speedhide, Sun-proof and The Voice of Color are registered trademarks of PPG Architectural Finishes, Inc.


PPG Media Contacts:
Architectural Coatings
Greta Edgar, 724-742-5699
Architectural Coatings
Katie Kirkpatrick, 724-742-5352

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