Children’s Hospital Los Angeles Second Annual Make March Matter Campaign Raises $1.7 Million

More than 100 Southern California businesses rallied community supporters to help the month-long fundraising initiative exceed its $1 million goal

LOS ANGELES--()--Children’s Hospital Los Angeles announced today that its annual Make March Matter campaign raised $1.7 million. For the second consecutive year, the month-long initiative exceeded its $1 million fundraising goal thanks to partnerships with more than 100 businesses in Los Angeles and the Coachella Valley who rallied community participation to give in support of critical, lifesaving care for children in Los Angeles.

“Our Panda family and guests in the Los Angeles area came together to raise over $380,000 through our annual associate giving campaign and in-store donations during the month of March for CHLA.”

“We are grateful for the incredible level of support we received from local and regional businesses to give back. These partners inspired their patrons to help us fulfill our mission of creating hope and building healthier futures for our patients and their families,” says Paul S. Viviano, president and chief executive officer of Children’s Hospital Los Angeles (CHLA). “I want to thank the people of Los Angeles and the Coachella Valley for supporting the campaign to benefit the health of children in our community.”

“The Make March Matter campaign was designed to unite our community’s businesses and their supporters to bring awareness to the health care needs of children, and to raise funds to maintain the more than 350 specialty programs and services that CHLA offers,” explains Dawn Wilcox, vice president corporate partnerships at CHLA. “This year we were proud to work with businesses across Southern California including the Coachella Valley and hope to expand next year’s campaign even further throughout the region.”

Make March Matter was created by CHLA as a way to identify a time of year devoted specifically to children’s hospitals and children’s health. The month of March was selected as it signifies the start of spring. And with the new season comes a feeling of hope, new beginnings, and life.

Highlighting this year’s campaign were numerous promotions and events held throughout the month including a shopping event at Neiman Marcus in Beverly Hills, a block party at The Point in Manhattan Beach and a special CHLA night at Staples Center with the Los Angeles Clippers. Drybar donated $1 from every blowout across their LA County stores (more than 38,000 blowouts in March!), Violet Grey sold specially curated beauty kits, Carl’s Jr. encouraged their customers to donate at the register and teen fashion designer Grace Rose donated a portion of sales from her Rosie G clothing line. For the second year in a row, Alfred Coffee donated one dollar to the campaign each time a customer posted a photo of one of their coffee cups on Instagram with the #MakeMarchMatter hashtag.

Corporate partner Panda Express, a longtime CHLA supporter, was the campaign’s top fundraiser, raising more than $380,000. “Giving is one of Panda’s core values, and we are proud supporters of the wonderful work that CHLA does for our community,” says Peggy Cherng, Panda Express co-chair and co-chief executive officer. “Our Panda family and guests in the Los Angeles area came together to raise over $380,000 through our annual associate giving campaign and in-store donations during the month of March for CHLA.”

Celebrities including Kim Kardashian West, Khloe Kardashian, Malin Ackerman, Jack Black, Demi Lovato, Los Angeles Clippers star Blake Griffin and KOST 103.5’s Ellen K lent their support in March as well.

The Southern California businesses that participated in this year’s Make March Matter campaign include:

A.Grace Jewelry
Alfred Coffee
Alice & Olivia
Anita Ko Jewelry
Beacon Echo Park
Bird Pick
Blastoff Comics
California Desert Association of REALTORS®
California Pizza Kitchen
Carl’s Jr.
Catch LA
Champagne Bakery
Charming Charlie
CJ Free Jewelry
Copa Vida
CR&A Custom, Inc.
Credit Unions For Kids
Cycle House
Dr. Moffit
David Chin, DDS
Delta - Sky Club
dTox Day Spa
Emi Jay
Express Employment Professionals
Extra Life United
Fishing with Dynamite
Fitz in the AM
Fluff Ice
Grounded Kidswear
Half & Half Tea House
H.N. and Frances C. Berger Foundation
IHOP - National Pancake Day
Keller Williams
Kendra Scott
Larchmont Sanctuary Spa
Lazy Dog
Lease Advisors
Lil’ Simmzy’s on the Deck
Little Minis
Los Angeles Clippers
Love Your Melon
m0851 Los Angeles
Manhattan Beach Post
Matthew's Jewelry
Mendocino Farms
Michael Stars
Miramonte Resort and Spa
Neiman Marcus Beverly Hills
Nigel Beauty Emporium
No Rest for Bridget
Old Venice
Panda Express
Papa John’s
Pez Cantina
Planet Blue
Pump Station
Rag & Bone
Ralph Lauren
Real Naked Tea
Rite Aid
Rock & Brews
RockN’ Fish
Rosie G
Saks OFF 5th
Samy’s Camera
Sea Level Restaurant at The Shade Hotel Redondo Beach
Shake Shack
Skylight Books
Smitten Ice Cream
St. John - Beverly Hills
St. John Boutique
STK Los Angeles
Strawberry Notes
Terranea Resort
The Agency
The Arthur J
The Point
The River at Rancho Mirage
The Strand House
Tin Roof Bistro
Violet Grey
Westfield Malls
World Gym
Zinc Lounge at The Shade Hotel Manhattan Beach
ZR Brazilian Jujitsu Studios

“We continue to be inspired by the commitment and generosity from so many businesses and the community,” Wilcox says. "This year we had dozens of new companies and partners join us and together with the support of our employees, Trustees, and patient family ambassadors we were able to truly Make March Matter.”

Make March Matter™

Make March Matter is an annual fundraising campaign that builds awareness and support for children’s health in Los Angeles. The campaign supports Children’s Hospital Los Angeles—a nonprofit pediatric hospital dedicated to offering more than 350 programs and services to help the health of children. The goal of the campaign is to raise money in support of the Helping Hands Fund, which helps Children’s Hospital Los Angeles ensure that all of its pediatric patients receive the critical lifesaving care they need.

About Children’s Hospital Los Angeles

Children’s Hospital Los Angeles is dedicated to creating hope and building healthier futures for children. Founded in 1901, CHLA is one of the nation’s leading pediatric academic medical centers and is acknowledged worldwide for its leadership in pediatric and adolescent health. The hospital relies on the generosity of the community to support its groundbreaking pediatric research and the complex care it provides for critically ill and injured children.

For more information, visit Follow us on Twitter, Facebook, YouTube and LinkedIn, or visit the CHLA blog.


Children's Hospital Los Angeles
Monica Rizzo
Office: 323-361-5745

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